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Friday, March 29, 2024

The Maya legacy in every home

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The thing that will never go out of style is favorite dishes. Check your kitchen shelves and you’ll most likely find one of the household brands every Filipino home would always have – Maya. 

The Culinary Pioneer 

For over 50 years, the Maya name has been known in every home. We grew up with it. The Maya brand will always be loved for its extensive line of cooking and baking mixes, which became the best helping hand for every Filipino home cook. 

Liberty Flour Mills (LFM) was among the earliest flour milling companies in the country. LFM was committed to improve life through food and in 1962. The company became the pioneer in the production of the Maya mixes, which included wheat-based mixes, hotcake mixes, mamon, and doughnuts. Liberty Commodities Corporation (LCC), was then established in 1965 and took over distributing the products nationwide. 

FIVE DECADES OF BAKED GOODNESS. The Maya name has been known and loved for its extensive line of cooking and baking mixes which became the best helping hand for every Filipino home cook. 

The Maya Bakeshop was also established as LFM’s research and development center as well as the baking school. Many aspiring cooks enrolled in Maya’s courses all for the fee of P50.00.  In 1980, the baking school then moved to a bigger location in Makati City and changed its name to the Maya Kitchen Culinary Arts Center. 

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The Maya Kitchen Culinary Arts Center inspired the development of many other cooking schools in the Philippines. With its intensive training program and superior culinary instruction by the most competent staff, the Maya Kitchen produced successful graduates who now man the kitchens of luxury cruise liners, and popular hotels and restaurants around the world. Owners of Goldilocks, Joni’s, Rolling Pin, Hizon, Swan and other notable and passionate personalities also spent time to hone their skills in the Maya Kitchen. 

Life Changing Experience 

In 1974, the Maya Kitchen produced the Great Maya Cookfest with culinary icon, the late Nora Daza. A nationwide cooking competition known as the country’s biggest and most prestigious cooking contest, the winners of the competition were given the opportunity to go abroad for a culinary exchange tour as culinary ambassadors of the Philippines, providing a platform for the Filipino culinary scene to further develop and become recognized overseas. Through the Great Maya Cookfest, lives were changed and careers were made just like that of multi-awarded chef Jessie Sincioco. 

Continuing the legacy through innovation It has been over 50 years since Maya started producing the mixes and recipes which made cooking and baking convenient at home. Maya is also one of the first authors of Anvil and up to date has published over 30 textbooks and cookbooks with kitchen-tested, easy to follow recipes using ingredients that can be found locally. 

Chef Jessie Sincioco got her start in the culinary world when she won the grand prize in the Great Maya Cookfest in 1983

Maya has consistently been committed to addressing changing needs, preferences and lifestyles. Always keeping the local palate in mind, and the rapid changes in a technologically-driven time, Maya takes the opportunity to make baking and cooking still a part of every household. Maya introduced the world’s very first oven toaster mixes. No longer are you limited by baking in an oven. Baking is made easy, and you get to enjoy your favorite treats using an easy oven toaster. 

With more people making a lifestyle change by eating healthier food, enjoying your favorite hotcake also became heart healthy thanks to Maya’s ThinkHeart Pancake mix which makes use of whole-wheat flour and muscovado sugar. The ThinkHeart Pancake Mix and Carrot Cake Mix are also the first and only locally produced whole wheat mixes in the country. 

Maya has also produced the batch of New Gen Bakers, a group of young and passionate individuals who share their stories and tips through Maya’s online community for baking (www.newgenbaker.com). These cooking enthusiasts get to encourage others to rediscover baking, to make it a favorite pastime or even a business by sharing their own personal experiences while studying in the Maya Kitchen and the recipes they have developed themselves. 

From then up to now, Maya keeps on making the experience of cooking and baking meaningful and easy-to-do for everyone. Take part in their basic baking classes, take cues from the culinary masters in the Culinary Elite Series, or buy a hotcake mix or two for a quick treat because with Maya making good food will never get old. 

For more information on this and on other course offerings, log on to www.themayakitchen.com, e-mail contactus@themayakitchen.com, or visit The Maya Kitchen Culinary Center every Tuesday to Saturday at 8F Liberty Building, 835 A. Arnaiz Avenue (Pasay Road), Makati City. You may also call 892-1185 or 892-5011 local 108 or +63929-6796102. 

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