The boldness of millennials is evident even in their snack choices. According to a study by market intelligence agency Mintel, this generation has a large appetite for flavor adventures fit within their experience framework; they forgo routine and seek out what is new.
This quest for adventurous flavors has been satisfied by a number of hybrid delicacies available today such as cronut, and surprising and sometimes unlikely combination of flavors like Oreo cookies with mint filling.
Snack brands are continually innovating to offer these consumers something new to tickle their palate. Fast food chain Taters, which serves snack goods such as hotdog sandwich and popcorn, partnered with popular cheese-flavored cornmeal snacks brand Cheetos to offer five “Cheetofied” products—the first of its kind in Asia.
“We hope to give the best leveled-up snacking experience for movie-goers, series-bingers and lifelong snackers alike,” said Taters Enterprises, Inc.
The majority of millennials who love snacking on salty food would love to check out the cheesy creations of the two brands.
Crunch ‘N Pop
With the combination of Cheetos-flavored Superpop and Cheetos Crunch comes an exciting snack that every movie-goer will surely finish eating before the movie starts.
Crunch ‘N Pop is crunchy and cheesy snack that promises to delight your taste buds.
Crunchy Overload
True to its name, this snack is overloaded with crunch as it is a mixture of Cheetos-flavored Tater Chips and Cheetos Crunchy.
Crunchy Overload is not just full of crunchiness, but also with cheesiness.
Cheetos Chik-a-Chips
If you’re a cheese and chicken lover, this snack is for you. A combination of chicken fingers, Cheetos Crunchy, and Cheetos-flavored Tater Chips, this claims to intensify your love for cheese and chicken.
It comes with Cheetos Dip for an even cheesier experience.
Cheetos Fish ‘N Chips
This is another version of Cheetos Chik-A-Chips, but instead of chicken you have fish fillet fingers in your snack box.
Cheetos BBQ Crunch Dog
As the brands’ personal favorite, Cheetos BBQ Crunch Dog is an explosion of flavors since according to the management, “they threw everything in it.”
This snack is a fusion of the all-beef hotdog topped with Coney Island Sauce, BBQ sauce, Cheetos Dressing, Cheetos-flavored Tater Chips, and topped-off with Cheetos Crunchy.
“If Taters and Cheetos had a baby, this would be it,” said TEI.
These products are available at all Taters branches nationwide until May 15.
