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Friday, March 29, 2024

Century Tuna inspires marine conservation and learning

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Century Tuna, the country’s no.1 tuna, recently led the inauguration of the first-ever Kidzania Marine Conservation Lab at Kidzania Manila, the indoor play city where kids can have fun exploring the adult world through inspiration and learning. The new facility was established by the leading tuna brand in collaboration with the World Wildlife Fund for Nature (WWF) Philippines. 

At the new Kidzania Marine Conservation Lab, kids learn about marine ecosystems, sustainability, and the need to care for our seas through a mock underwater facility that houses models of marine ecosystems and research workstations. As marine conservationists, kids are tasked to study marine ecosystems and come up with solutions to problems they face.

Century Tuna endorser James Reid graces the opening of the Marine Conservation Lab

Gracing this significant occasion was Senator Kiko Pangilinan who lauded the effort of Century Pacific Food, Inc., WWF and Kidzania Manila. 

“The sea is very much a part of our lives, which is why marine conservation is of utmost concern. It is very important that we have an undertaking that will raise awareness among our children on the importance of marine conservation. We are so connected to the ocean—more than we are aware of.”  

Sen. Kiko Pangilinan (rightmost) with WWF ambassadors Mark Nelson and Iza Calzado join the movement to raise awareness among children on the value of marine conservation 

On hand to welcome guests were CPFI CEO and President Christopher Po and GM/Vice President Greg Banzon, WWF President Joel Palma, and KidZania Philippines State Governor Maricel Arenas

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James Reid, Century Tuna celebrity ambassador, was at the opening and joined a tour of the new facility. 

Also present were WWF celebrity ambassadors Iza Calzado and Mark Nelson.

Century Pacific  Food Inc CEO and President Chris Po and Nanette Po

Speaking before guests, Po extolled the crucial role that the facility can play in raising awareness among kids on the value of marine conservation. “More than half of our business is marine-related,” Po states. “Conservation of our marine resources is a challenge we face every day, not just in our company but for all of us who depend on marine resources. So we hope this facility will help inspire our youngsters to take up marine research and conservation.”  

Palma also stressed that the Philippines is in the heart of the coral triangle so we cannot overemphasize the need to instill curiosity and interest among our children on the importance of marine resources and conservation. 

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