The streets of Davao came alive with color, music, and tradition over the weekend as the city celebrated the Kadayawan Festival 2025, with PLDT Home bringing the festivities from parade routes into Filipino homes.
As a partner of the festival, PLDT Home reaffirmed its commitment to honoring local traditions, fostering community pride, and keeping families connected. The company also served as a key sponsor of Hiyas sa Kadayawan, one of the most anticipated cultural events that showcases the beauty, talent, and heritage of Davao’s indigenous communities.
TV5 Vibe host and actor Joao Constancia joined the festivities. Known for his work in TV dramas and films and as the former leader of BoybandPH, Joao appeared at PLDT Ponciano, Gaisano Grand City Gate, and at company booths in Magsaysay Park and Rizal Park. He met fans, posed for photos, and joined interactive activities.
PLDT Home powered festival areas and events with fiber connectivity, including the Davao Tourism Office, Kasikas sa Kadayawan, Hiyas ng Kadayawan, and the Kadayawan Trade Fair and Bazaar. The service allowed organizers, performers, media, and festival-goers to livestream performances, share content, and stay connected during the celebration.
Visitors to PLDT booths in Magsaysay Park, Rizal Park, and other satellite locations signed up for the Fiber Unli All Plan 1399. The plan includes a free six-month speed boost from 100 Mbps to 200 Mbps, free Cignal cable with 61 SD and 14 HD channels, unlimited calls from landline to landline, and calls to mobile covering five nominated Smart or TNT numbers. New applicants also received savings of up to P3,600 with free activation and installation.
PLDT also launched Fiber Prepaid, which offers seven days of unlimited 50 Mbps internet for a one-time P999 fee with no long-term contract.
John Y. Palanca, PLDT senior vice president and head of consumer home business and sales and development, said the company was honored to work with the City of Davao in showcasing its heritage while keeping communities connected. Melvin Lacuna, PLDT Home zone head for Davao City, said the company aimed to make Kadayawan memorable by providing connectivity on the ground and offering flexible fiber plans.
PLDT Home said it continues to connect Filipino households by supporting traditions such as Kadayawan while integrating technology to sustain them in the digital age.
