Nadine Lustre needs your help. The singer-actress and one of this generation’s most influential celebrities is raising funds to aid a 20-year reforestation project for the Aetas of Yangil, Zambales.
As she continues her journey toward becoming an eco-warrior, Lustre has partnered with European skin care brand Bioten to help For The Future (formerly Fund The Forest) and Make a Difference (MAD) Travel reach their goal of cultivating 3,000 hectares of Aeta ancestral domain, which will help enrich the livelihood of the tribe and the environment itself.
“I believe I have a responsibility to the next generations—I will do what I can to raise awareness for a more sustainable future, as well as take concrete action. I begin here—with raising funds for trees. I hope everyone will join me in doing this,” she says.
As Bioten’s brand ambassador, Lustre and the brand aim to plant a total of 88,000 trees—representative of the 88 percent ingredients of natural origin found in the brand’s Skin Moisture line.
“Bioten has always been honest about the ingredients that are put into every bottle it makes. We’re not 100 percent natural but each box proudly and truthfully states the percentage of natural ingredients used in it,” states Angie Goyena, general manager of iFace, the local distributor of Bioten in the Philippines.
“The skin moisture line uses 88 percent ingredients of natural origin and is the line Nadine is most associated with, hence the commitment to fund 88,000 trees,” she adds.
Through her network and fans, Lustre will commit to raising enough funds for 44,000 seeds to be planted over a course of several years, which Bioten Skin Care will match, bringing the total to 88,000 fruit and forest trees.
Each seedling costs P50. To donate through Nadine Lustre, go to www.forthefutureph. com/88k-trees. Or donate directly through For The Future’s Maria Margarita Jalandoni’s Unionbank account (1094 8538 0314) or GCash (0945-831-8743).
