E-commerce platform Shopee enjoins partner brands and shoppers to give back this holiday season through its charity drive.
The “Shopee Bayanihan: Pamaskong Pambata,” launched in conjunction with its 11.11 and 12.12 Big Christmas Sale, aims to raise awareness and donations for underprivileged children in the Philippines.
The fundraising initiative will support 11 local foundations geared toward empowering impoverished children, namely Mano Amiga Philippines; World Vision Philippines; Young Focus for Education and Development Foundation, Inc.; Fundlife International, Inc.; GMA Kapuso Foundation, Inc.; Save the Children Philippines; Ronald McDonald House Charities of the Philippines, Inc.; Project Pearls, Inc.; Project Smile Philippines; Kythe Foundation, Inc.; and PGH Medical Foundation, Inc.
“As part of our vision to make e-commerce for everyone, we want to ensure that the future generation has the opportunity to contribute to and succeed in the digital economy,” said Martin Yu, associate director at Shopee Philippines.
From November 9 to December 12, shoppers can look out for special Shopee Livestreams, co-created by Shopee and leading brands to bring users exclusive deals while giving back to those in need. For every purchase made, participating brands will donate proceeds or the same product to selected foundations.
Leading brands will also launch exclusive charity collections, available only on Shopee from Nov. 9 to Dec. 12. Digital partners will offer a wide range of vouchers on sale for charity. All proceeds will go to the 11 charity partners.
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