Nature on your Kanken

When Swedish illustrator, artist, and graphic designer Moa Hoff was a child, she visited Northern Sweden with her father, where they spent the time trekking the mountains together. 

A nature lover who always loved the forest and thought trees had a secret life, “the light, the crisp colors, and the small knobby mountain birches” made a lasting impression on her. 

Swedish artist Mia Hoff creates patterns and doodles that showcase the beauty of nature for Fjallraven's Kanken Art 2020 collection.
It was these glimpses of childhood memories and the associated feeling of hope, happiness, and awe at the vastness and beauty of nature that served as her inspiration when she was asked by iconic Swedish brand Fjallraven to design a collection for its limited edition Kanken Art, now available in the Philippines.  

Every piece of Kanken Art will support the Arctic Fox Initiative, which aims to protect the environment and inspire people to spend more time outdoors. Arctic Fox is the English translation of Fjallraven. 

The Kanken Art backpack has a compartment for a 15-inch laptop.
Moa Hoff’s limited edition designs for Fjallraven are now available at Outdoors by SM, located at SM Makati. The collection consists of a laptop bag which can fit a 15-inch laptop, a mini backpack, card wallet, travel wallet, toiletry bag, and pen case. 

Outdoors by SM is on the second level of SM Makati. To order online, avail of the call to deliver service by joining Outdoors by SM – MAKATI Viber community group or contacting 0917-843-6176. Shop the collection online at The SM Store on Lazada or

Topics: Swedish illustrator , artist , graphic designer , Moa Hoff , Northern Sweden , Fjallraven , Kanken Art , Arctic Fox Initiative

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