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Filipino craftsmanship shines on international stage

It’s a big year for Filipino craftsmen and artisans as the country raises its banner in some of the world’s leading lifestyle trade fairs before coming home to a “more comprehensive” Manila FAME on Oct. 15-17.

“Joining our international participations will surely bolster brand exposure in these key markets. That is why we enjoin all Filipino medium-, small-, and micro-enterprises to partner with us in any or all these events to expand their market reach globally,” said Pauline Suaco-Juan, Center for International Trade Expositions and Missions executive director.

Oricon joins the Philippine delegation to Ambiente trade show in Frankfurt, Germany.
Oricon joins the Philippine delegation to Ambiente trade show in Frankfurt, Germany. 
Ambiente in Messe Frankfurt, Germany 

Twenty-four experienced and up-and-coming Manila FAME exhibitors represent the country in Ambiente, ongoing until Feb. 11. Known as the world’s most important consumer goods trade fair, Ambiente features a diverse range of buyers and suppliers from various markets including lifestyle, gifts, HORECA, (Hotel, Restaurant, and Café), contracts business, and ethical style, that promise profitable contacts and amazing opportunities for 2020. 

Filipino craftsmanship is highlighted through this year’s theme, “Hands that Work.” In addition, Tarlac has been introduced as the very first Partner Artisan Community as they present their unique strengths and specialties to the world.

Fuorisalone at Milan Design Week in Milan, Italy 

The Philippine participation in Fuorisalone 2020 on April 21-26 will bring the country’s design to the fore through a highly curated installation. This will serve as a window into the country’s material culture and craftsmanship at the world’s most important design event.

South by Southwest in Texas, USA 

South by Southwest (SXSW), slated on March 13-22, is a world-renowned annual experiential showcase and festival, featuring the latest innovations and ideas from around the globe. This year, CITEM will be bringing, for the first time, Philippine creative businesses, forward-thinking startups, and established industry movers from the country’s technology, interactive, film/TV, and music industries to the SXSW trade show platform. 

Maison & Objet in Paris, France

The Philippines is preparing for a highly curated participation in Maison & Objet, a strategic business touchpoint for world-class design and lifestyle products happening during the Paris Design Week. It is open to design-oriented Philippine home and furniture manufacturers (including premium textiles) and design companies that cater to the mid to high-end markets. The show is scheduled on Sept 4-8.

Interior Lifestyle China in Shanghai, China 

Participated predominantly by foreign brands, this trade show is an effective platform for international brands to penetrate or intensify their businesses in China, the world’s fastest growing economy. Filipino manufacturers offering children’s furniture, green home décor, outdoor furniture and accessories, and luxury lifestyle products are encouraged to join. The event is set on Sept 10-12. 

Premiere Classe in Paris, France 

Located in Jardin des Tuileries, Premiere Classe is a must-attend platform for designers in the accessories industry. Known for its high-quality selection, the show features upcoming trends from established and young designers who are helping shape the future of fashion. 

Exhibitors will get a chance to meet independent retailers, trendsetters, communication agencies, stylists and commercial agents through this event scheduled on Oct 2-5. Premiere Classe is open to top Filipino fashion brands with a proven track record of design excellence and strong brand identity. 

Topics: Filipino craftsmanship , Manila FAME
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