The ongoing Manila FAME at the World Trade Center in Pasay infuses time-honored traditions of Filipino craftsmanship with modern interpretations to suit the taste of the market.
With the theme “Heritage Reimagined,” the 70th edition of the bi-annual lifestyle and design trade event, highlights the design legacy as passed on to the next generation of designers and exporters from long-time FAME exhibitors.
It puts the spotlight on heritage brands run by the same families who have journeyed with the trade show for decades, specifically the incumbent owners who continue expanding these local businesses.
“In recent years, there has been an outpour of nostalgia and reimagining of iconic and heritage design pieces. It is through this yearning for creative rebirth that we highlight the inherent beauty and distinct creativity of Filipino culture,” says Pauline Suaco-Juan, executive director of the Department of Trade and Industry – Center for International Trade Expositions and Missions.
Joining over 300 home and lifestyle brands, are legacy exhibitors Shell Arts (houseware), Cyprea International (fashion), JB Woodcraft (furniture), Acento (lamps and lighting), Larone Crafts (fashion), and S.C. Vizcarra (fashion), among others.
“For over 30 years, Manila FAME has shared the journey of excellent artistry with these esteemed brands—and in commemoration of this cultural feat, we seek to narrate their stories and showcase their unique craftsmanship throughout the years,” added Suaco-Juan.
The edition, which closes Saturday, Oct. 19, likewise underscores four main features that aim to bring to the forefront exquisite and world-renowned artistry in product design, and mastery over raw materials and unique quality.
Design Commune, the flagship show feature, is a merchandise development program and curated exhibition space under the creative direction of Vince Uy, with support from seasoned design consultants Stanley Ruiz, André Chang, Nix Alañon, Kitty Bunag, and Mia de Lara.
Other returning show features are the Artisans Village, which highlights regional distinctive products from Antique and Marawi; and the Fashion E-Tailers that showcases both classic and current styles from emerging online fashion retailers.
The show also presents the Eco-Lifestyle Pavilion that houses goods inspired by the country’s rich environment as well as a variety of beauty and wellness products.