Sunday, February 5, 2023
manilastandard.net
ADVERTISEMENT
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
  • Others
    • Pets
    • Pop.Life
      • Newsmakers
      • Hangouts
      • A-Pop
      • Post Its
      • Performances
      • Malls & Bazaars
      • Hobbies & Collections
    • Technology
      • Gadgets
      • Computers
      • Business
      • Tech Plus
    • MS ON THE ROAD
      • Sedan
      • SUV
      • Truck
      • Bike
      • Accessories
      • Motoring Plus
      • Commuter’s Corner
    • Home & Design
      • Residential
      • Commercial
      • Construction
      • Interior
    • Spotlight
    • Gallery
      • Photos
      • Videos
    • Events
      • Seminars
      • Exhibits
      • Community
    • Biyahero
      • Travel Features
      • Travel Reels
      • Travel Logs
  • Advertise with Us
No Result
View All Result
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
  • Others
    • Pets
    • Pop.Life
      • Newsmakers
      • Hangouts
      • A-Pop
      • Post Its
      • Performances
      • Malls & Bazaars
      • Hobbies & Collections
    • Technology
      • Gadgets
      • Computers
      • Business
      • Tech Plus
    • MS ON THE ROAD
      • Sedan
      • SUV
      • Truck
      • Bike
      • Accessories
      • Motoring Plus
      • Commuter’s Corner
    • Home & Design
      • Residential
      • Commercial
      • Construction
      • Interior
    • Spotlight
    • Gallery
      • Photos
      • Videos
    • Events
      • Seminars
      • Exhibits
      • Community
    • Biyahero
      • Travel Features
      • Travel Reels
      • Travel Logs
  • Advertise with Us
No Result
View All Result
manilastandard.net
No Result
View All Result
Home Lifestyle Culture & Media

Philippine’s Beautiful Destinations on Russian T-shirts

Manila Standard LifestylebyManila Standard Lifestyle
June 6, 2016, 8:20 pm
in Culture & Media
Reading Time: 2 mins read
A A
Share on FacebookShare on TwitterShare on Email

The Department of Tourism seems to be on a roll in campaigning for Philippine tourism globally through a series of international partnerships. A few weeks ago, DOT launched a partnership with the gorgeous international social media influencer Jeremy Jauncey of Beautiful Destinations, followed by the Visit Philippines Again 2016 campaign in the London Waterloo Station that went trending online. 

Unknown to many Filipinos, the DOT once again pushed the limits last March and crossed over to retail by partnering with Russia’s largest apparel retailer, SELA, that offers trendy high-quality yet affordable casual wear adults, teenagers and kids. 

The SELA brand launched a T-shirt collection that sells six designs featuring the Philippines, highlighting destinations that include Manila, Cebu, Bohol, and Siargao. These shirts are currently being sold in 400 SELA stores in 200 cities in Russia, Kazakhstan, Kirgistan, Ukraine and Belarus, and on the SELA online shopping website. The six-piece fashion line consists of T-shirts for men, women, and children, and are complemented by Philippine-made fashion accessories like bags, bracelets and fashion jewelry.  

Russian models showcasing the Philippine inspired SELA t-shirts

According to DOT Assistant Secretary Arturo Boncato, Jr., who represented the DOT at the Moscow launch, the Philippines shirt collection idea came from Tourism Secretary Ramon Jimenez Jr who thought of using T-shirts as walking billboard advertising for the Philippines in a huge country like Russia. 

ADVERTISEMENT
SELA store window display

DOT wanted to tap on the Russians’ love for fashion with hopes that in using T-shirts for advertising Philippine tourism destinations, it will be an effective way to establish the Philippine brand in the Russian market’s consciousness, easily achieving product awareness and name recall, particularly among young travellers. 

SELA store t-shirt display

“The average age of the Russian tourists to the Philippines is 36 and most of them are professionals, who come with their spouses and children,” shares DOT director Verna Buensuceso, who handles the Russian market for DOT. “They visit the Philippines for leisure and they prefer beach holidays, sightseeing, shopping, and scuba diving as tourism activities. Eighty percent of  the time, it is  the women who make the decision on the choice of  holiday destination for the Russian family.”

Last year, the Philippines received only 35,378 Russian visitors, but this market is steadily growing at a rate of 6.5 percent. DOT’s partnership with SELA aims to expand this current number. 

Tags: beautiful destinationsDOTPHPhilippine tourismRussian T-shirts
ADVERTISEMENT
Manila Standard Lifestyle

Manila Standard Lifestyle

Related Posts

Furniture exhibit encapsulates diverse Filipino art and tradition

byManila Standard Lifestyle
January 31, 2023, 8:50 pm
0
8
Antipolo-based artist holds nature-inspired exhibit at Gateway Gallery

Students at the De La Salle-College of Saint Benilde Interior Design recently showcased their exquisite and meaningful works during the...

Read more

Antipolo-based artist holds nature-inspired exhibit at Gateway Gallery

byManila Standard Lifestyle
January 31, 2023, 8:40 pm
0
8
Antipolo-based artist holds nature-inspired exhibit at Gateway Gallery

The crashing of ocean waves on stolid rocks; the swaying grass on the windy hill; and the dripping of myriad...

Read more

Run your own milk tea shop with the new interactive Google Doodle

byManila Standard Lifestyle
January 29, 2023, 9:40 pm
0
8
Disney-inspired desserts for all seasons

There’s a new Google Doodle in town and this one celebrates the almost universal popularity of milk tea (or bubble...

Read more

Art for peace

byManila Standard Lifestyle
January 24, 2023, 6:50 pm
0
8
Art for peace

Missionary Visual Artist, Kristine Lim, recently visited Basilan for her first official mission under the Philippine Navy as a soldier....

Read more

All roads lead to Cebu for PLUS63 Music and Arts Festival

byManila Standard Lifestyle
January 24, 2023, 6:30 pm
0
8
All roads lead to Cebu for PLUS63 Music and Arts Festival

If you are planning to visit Cebu soon, be sure to make it on the weekend of February 18. While...

Read more

What exactly happens if you fail to register your SIM?

byManila Standard Lifestyle
January 19, 2023, 7:30 pm
0
8
Ikebana workshop at Sunshine Place

Since the telcos launched their SIM Registration platforms last December 27, over 20.4 million Filipinos have already registered their SIMs,...

Read more

Print Edition

View More

Recent Posts

  • Alfonso Yuchengco: Longer than a centrury
  • Online Payment of DOH Permits, Licenses, Registration in Metro Manila Now Available via www.myeg.ph
  • Digital champions
  • Scholarship platform
  • Up-and-coming singer hits listeners with new heartbreak anthem
  • ‘Agimat ng Agila’ is PMPC’s best drama series
  • Can Beyonce finally take home the top Grammy?
  • Queen of the arts

Advertisement

Latest News

‘Agimat ng Agila’ is PMPC’s best drama series

byManila Standard Showbiz
February 5, 2023, 9:20 pm
0
8
Queen of the arts

Senator Ramon Bong Revilla Jr. is overjoyed after his high-rating Agimat ng Agila was adjudged Best TV Mini-Series, after two...

Read more

Can Beyonce finally take home the top Grammy?

byAFP
February 5, 2023, 9:10 pm
0
8
Queen of the arts

As music’s elite gather in Los Angeles for the Grammy awards on Sunday (Monday in Manila), one question is playing...

Read more

Queen of the arts

byAlwin Ignacio
February 5, 2023, 9:00 pm
0
8
Queen of the arts

Miss Universe 2018 Catriona Gray is excited and thrilled as she joins the celebration of National Arts Month (NAM) for...

Read more

Vancouver… in Washington?

byBob Zozobrado
February 5, 2023, 8:50 pm
0
8
Fall in love with City of Dreams’ seductive gastronomic offerings

While my sister and I were driving from Seattle to Portland, we passed by a directional sign on the highway...

Read more

Rediscovering Makati’s hip and happening side 

byManila Standard Lifestyle
February 5, 2023, 8:40 pm
0
8
Fall in love with City of Dreams’ seductive gastronomic offerings

Noted for its numerous gated communities, upscale malls, world-class hotels, and bustling central business district, Makati City has a long-held...

Read more

Advertisement

ADVERTISEMENT
Facebook Twitter Instagram Youtube

ABOUT US

Manila Standard

Manila Standard website (manilastandard.net), launched in August 2002, extends the newspaper’s reach beyond its traditional readers and makes its brand of Philippine news and opinion available to a much wider and geographically diverse readership here and overseas.

Digital Edition

In tone and content, the online edition mirrors the editorial thrust of the newspaper. While hewing to the traditional precepts of fairness and objectivity, MS believes the news of the day need not be staid, overly long or dry. Stories are succinct, readable and written in a lively style that has become a hallmark of the newspaper.

Download – Today’s Paper

Search

No Result
View All Result

6th Floor Universal Re Bldg., 106 Paseo De Roxas cor. Perea Street, Legaspi Village, 1226 Makati City Philippines

Trunklines: 832-5554, 832-5556, 832-5558

© 2021 Manila Standard - Designed and Developed by Neitiviti Studios.

No Result
View All Result
  • About
  • News
    • Top Stories
    • National
    • World News
    • Pinoy Abroad
    • Features
  • Opinion
    • Editorial
    • Columns
    • Soundbytes
  • LGUs
    • NCR
    • Luzon
    • Visayas
    • Mindanao
  • Business
    • Corporate
    • Economy & Trade
    • Stocks
    • Money
    • Agri & Mining
    • Power & Tech
    • IT & Telecom
  • Sports
    • Basketball
    • Volleyball
    • Fightsports
    • Active
    • Sports Plus
    • One Championship
    • Columns
  • Entertainment
    • TV & Movies
    • Celebrity Profiles
    • Music & Concerts
    • Digital Media
    • Columns
  • Lifestyle
    • Food
    • Culture & Media
    • Fashion
    • Health and Home
    • Leisure
    • Shopping
    • Columns
  • Pop.Life
    • Newsmakers
    • Hangouts
    • A-Pop
    • Post Its
    • Performances
    • Malls & Bazaars
    • Hobbies & Collections
  • Technology
    • Gadgets
    • Computers
    • Business
    • Tech Plus
  • MS ON THE ROAD
    • Sedan
    • SUV
    • Truck
    • Bike
    • Accessories
    • Motoring Plus
    • Commuter’s Corner
  • Home & Design
    • Residential
    • Commercial
    • Construction
    • Interior
  • Spotlight
  • Gallery
    • Photos
    • Videos
  • Events
    • Seminars
    • Exhibits
    • Community
  • Biyahero
    • Travel Features
    • Travel Reels
    • Travel Logs
  • Pets
  • Advertise with Us

© 2021 Manila Standard - Designed and Developed by Neitiviti Studios.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Install Manila Standard Web App

Install App