Kultura is bringing back its nostalgic holiday market, Himig ng Pasko, for a final run this year at the East Atrium of SM Podium from today until Dec. 14.
The event offers free admission and features last-minute shopping options, live performances, and a retro-inspired setup meant to evoke memories of Christmas mornings filled with carols and karaoke.
The opening program is today at 12:30 p.m., with a live performance by Filipino a cappella group Acapellago.
A highlight of the market is the Audiophilia Booth, where visitors can play authentic vinyl records, including classic OPM and holiday tracks. Vinyl collectors and music fans may also purchase records and turntables on-site.
Shoppers can expect a mix of local brands offering apparel, Filipiniana pieces, graphic tees, handcrafted home items, dining accessories, non-toxic skincare, and wellness products. Food stalls will feature Filipino delicacies, cocktail mixes, liquors, chocolates, and plant-based snacks.
Customers who make a minimum single purchase of P10,000 may pick a surprise envelope from the Kultura Gift Tree. A P300 voucher is also available for a minimum P6,000 single purchase, redeemable at Kultura SM Podium after the event.
Kultura is promoting the market as a space to revisit Filipino Christmas traditions through music, food, and artisanal finds.
