A data binge or a fancy dinner could now redefine indulgence, thanks to a new push for purpose-driven experiences.
On May 28, Globe Telecom officially launched a sustainability masterbrand that ties together its wide-ranging environmental and social programs into one accessible platform.
The launch, held at Globe’s Valero Telepark in Makati, spotlighted how the telecom giant aims to make everyday moments count toward lasting impact
Two featured programs demonstrated this goal in action. GoGIVE, a new initiative under Globe Prepaid, lets users support partner causes simply by using mobile data.
The program, integrated into the GlobeOne app, rewards customers with virtual “hearts” that can be donated to organizations supporting animal welfare, indigenous education, women’s digital literacy, medical research, and more.
The concept taps into the everyday habits of young, socially aware Filipinos, especially those who are already streaming, posting, and scrolling throughout the day.
“Imagine every post, every video, every scroll on your phone contributing to something bigger,” said Givielle Florida, Head of Globe Prepaid, during the event.
“That’s what GoGIVE is about—it’s using what people already do online to support the causes they care about.”
Meanwhile, Globe Platinum revived its fine dining charity series under a new name, Gastronome Giving. The program, created in partnership with Fine Dining Club Philippines, connects culinary experiences with community upliftment.
Customers can book tables at select high-end restaurants across the country, with a portion of proceeds going to the Hapag Movement, Globe’s flagship hunger alleviation initiative.
Participating restaurants include Anzani in Cebu, Roots in Siargao, and Taupe in BGC, among others, each chosen not only for their menus but for their stories.
“We’re not just serving fine food,” said Mark Pasaylo, Head of Globe Platinum. “We’re championing philanthropy, serving hope, dignity, and care. Every meal becomes an opportunity for giving.”
Through these programs, the company hopes to show that advocacy can start with a tap, a post, or a reservation—and that even small gestures can lead to real impact.