The arrival of the Lunar New Year ushers in a season of renewal and opportunity, and COS is embracing the Year of the Snake with a fresh campaign celebrating new energy and good fortune.
This year, the brand presents a collection that combines classic and modern design aspects. It includes a capsule of ready-to-wear items and limited-edition accessories that draw inspiration from the bright colors of spring.
Four repurposed leather bag charms that combine traditional Chinese knots with contemporary design are at the heart of the set. Every charm is a handcrafted item that, via its design, represents individuality.
The charms welcome harmony and prosperity into the new year as ornamental and symbolic items. The charms are accompanied by small leather and suede purses that allow for customized color and meaning combinations.
Each knot carries its own significance. The cross knot, paired with yellow jade, signifies good fortune and longevity. The peace knot, accompanied by clear quartz, embodies harmony and amplifies positive energy. The ice blossom knot, with its jade accent, is believed to attract wealth and love while turning aspirations into reality. Finally, the double ear knot, adorned with rose quartz, symbolizes unconditional love and unity.
Complementing these accessories is a capsule collection of ready-to-wear pieces that capture the season’s spirit of renewal. Featuring soft knitwear, tailored separates, and statement accessories, the collection draws inspiration from nature’s harmonious elements. The fresh color palette evokes the liveliness of spring, where life begins anew.
As part of its celebration, COS collaborates with Chinese artist Amber Chen, whose work, The Unwrapped-Wrapper, brings a contemporary touch to traditional artistry. Chen’s intricate handwoven jacquards, inspired by familial ties and Chinese techniques, reflect the beauty of connection and hope. Her designs incorporate golden ivory, abstract red, and blossom-like patterns, symbolizing good fortune for the year ahead.
The Lunar New Year capsule collection will be available online and at the COS store in SM Aura Premier starting this month.
