Boss has unveiled its highly anticipated 2024 holiday campaign featuring Brazilian supermodel Gisele Bündchen, British football legend and style icon David Beckham, Nigerian Afrobeats sensation Burna Boy, and South Korean actor Lee Jong-suk.
The collection highlights a sophisticated array of evening wear and seasonal gift ideas, capturing the festive spirit with modern elegance. Campaign visuals showcase the cast against radiant neon lights, dressed in the latest Boss holiday designs, embodying effortless confidence and individuality.
“This holiday season, Boss celebrates the powerful light within each individual,” the brand said in a statement. “Radiant. Confident. Effortless. This is holiday style by Boss.”
The 2024 Holiday Collection is now available in Boss stores worldwide, online at boss.com, and through select wholesale partners.
Notable pieces include a slim-fit virgin wool sweater, ideal for professional and casual occasions; velvet tuxedo trousers and a matching silk-trimmed jacket, offering a refined formalwear option; and crystal-embellished tuxedo trousers paired with a cotton-silk blend dress shirt, perfect for making a statement.
The Womenswear Collection features timeless and refined designs, such as a halter-strap satin dress with a waterfall back and crystal trims, perfect for evening events; a signature shoulder bag with a Double B monogram and gemstone strap; and a slim-fit stretch-wool tuxedo jacket with embellished peak lapels for a polished look.
The campaign is brought to life by photographer Mikael Jansson and creative direction from Trey Laird and Team Laird.
In the Philippines, Boss is exclusively distributed by Stores Specialists, Inc. The brand’s collections are available at Greenbelt 5, Rustan’s Makati, Shangri-La East Wing, Rustan’s Shangri-La, Newport Mall, Solaire, City of Dreams, Rustan’s Cebu, NUSTAR Resort and Casino, and online via Trunc.ph, Rustans.com, and Zalora.com.