Boutique hotel collection MGallery is launching a new campaign centered around its signature “M Moments,” unique experiences offered at each property that reflect its history and location.
These curated adventures, designed through the lens of local culture and traditions, promise to take guests on unforgettable journeys around the world. From pottery workshops in China to sunrise hikes in Vietnam, M Moments combines exploration with a commitment to supporting local communities.
The campaign, under the tagline “That’s my M Moment,” aims to showcase the breadth of experiences guests can collect at MGallery hotels. The creative, developed by agency Onirim, features five distinct M Moments across five hotels, capturing moments of poetry, sharing, adventure, history, and pure, unadulterated feeling.
Photographer and creative director Ronan Gallagher uses his documentary style to bring the campaign to life, creating “profound images that resemble real life.”
Videos will be available in a variety of lengths, from 6-second teasers to 90-second immersive experiences, and will be distributed across various channels including YouTube, Pinterest, and social media platforms.
The campaign kicks off with an exhilarating tour spanning the globe:
In China, guests immerse themselves in the art of pottery, collaborating with local artisans at the DongFengYun Hotel Mi’Le.
Australia offers the chance to embrace the break of dawn with a surfing lesson at the Manly Pacific Hotel in Sydney.
Vietnam beckons with a sacred journey up a mountain, offering moments of renewal at the Legacy Yen Tu Hotel.
In the United Kingdom, guests are treated to a quintessential teatime experience for two, perched atop the former town hall at the Municipal Hotel & Spa Liverpool.
Finally, in France, history comes to life with a wine tasting beneath the stained-glass windows of a former chapel at Domaine de la Reine Margot near Paris.