REA Anicoche Tan, owner and CEO of Beautéderm, celebrated the company’s 14th anniversary in Angeles City, Pampanga, with the support of stars like Sam Milby, Andrea Brillantes, and Maja Salvador.
The inspiring entrepreneur expressed her heartfelt gratitude to these celebrities for their unwavering support.
Under the theme “Bravely Beautéful: 14 Years of Setting The Gold Standard,” the lady CEO reflected on her journey in building the brand.
Beautéderm began as a modest skincare company in 2009, but today, it has evolved into one of the leading names in the beauty and wellness industry, thanks to Tan’s dedication and vision.
“Fourteen years ago, in 2009, I was just a simple ‘tindera,’ selling beauty products at my old house. Back then, I got a nudge and heard a little voice inside me say, ‘Keep it up.’ And yes I did,” Anicoche Tan said in her speech.
“Much has changed over the years. Since I first took the plunge in 2009, the brand has grown so much. This brand is currently one of the leading beauty and wellness brands with branches all over the Philippines, Southeast Asia, Canada, and New Zealand. The brand taps the country’s celebrity A-listers as endorsers,” she added.
The business magnate thanked her employees, staff, franchisees, distributors, resellers, family, friends, consumers, and celebrity endorsers. Some of the A-listers under Beautéderm are Piolo Pascual, Bea Alonzo, Marian Rivera, Carlo Aquino, and Darren Espanto.
“Over the past 14 years, these people have given Beautéderm the most precious beginning, taking Beautéderm from an unknown brand to a well-known giant, becoming a key player in the beauty and wellness industry in the Philippines,” Anicoche Tan shared.
“I am so blessed and grateful. I also thank Maja, Sam, and Andrea for celebrating with us in Pampanga. We continue to make every Filipino beautiful inside and outside. We are a brand that goes beyond what you can see,” she went on.
Kakai Bautista, Ysabel Ortega, Thia Thomalla, Ruru Madrid, Sunshine Garcia, Alex Castro, Patricia Tumulak, Ryle Santiago, EA Guzman, Alma Concepcion, DJ JhaiHo, and La Union governor Rafy Ortega were also spotted at the brand’s 14th anniversary celebration.