An exclusive limited-edition capsule collection was recently unveiled by Calvin Klein in collaboration with the renowned artist, brand ambassador, and global icon, Jennie Kim.
Inspired by Jennie’s effortless and chic everyday fashion, the collection showcases a range of must-have pieces, including underwear sets, denim, tees, fleece, and knits, infused with her unique sense of style and creativity. With a soft pastel color palette handpicked by Jennie, the capsule revamps these essential silhouettes, complemented by personalized touches such as custom branding that reinvents the iconic Calvin Klein logo in Jennie’s own handwritten script.
“Collaborating with Calvin Klein on this capsule has been an exciting progression in our partnership,” said Jennie. “This collection reflects my everyday style and is based on many of the Calvin Klein essentials that have become staples in my wardrobe. I wanted to bring a personal touch to these pieces, which you’ll see reflected in the fit, the color palette, and the details. My aspiration for this collection is that everyone will feel as happy and confident in these pieces as I do.”
“Having worked with Jennie on several campaigns, we know firsthand that she is a cultural powerhouse. Her persona, talent, and distinctive style have a major global impact,” said Jonathan Bottomley, Global Chief Marketing Officer at Calvin Klein. “
Our partnership stems from an authentic place – Jennie is a longtime fan of the brand – and we wanted to deepen that relationship by bringing her personal perspective to our products. The result is a mix of Jennie’s coveted style and Calvin Klein’s most iconic essentials, which we know will resonate strongly with consumers around the world,” the executive added.
Available in Lilac, Chalk Blue, and Desert, as well as classic black and white, the minimal silhouettes are relaxed in attitude. Matching bralettes and bottoms, bodysuits, and soft rib tanks are designed for versatile comfort. Joggers, tees, dresses, and crewneck sweatshirts are soft to the touch and easy to move in. A denim shirt and ‘90s jeans offer a cool and easy look, while a knit top, dress, and sculpting denim bralette and skirt set make a fashionable statement.
The campaign, shot by Korean photographer Hong Jang Hyun, shows Jennie in her most comfortable and effortless state, and visualizes her dreamy inner world through surreal images and video. Capturing her unique sensuality and confidence, the campaign allows viewers to step into Jennie’s world.