As Lunar New Year marks the arrival of Spring, the COS Lunar New Year 2023 campaign is a nod to the auspicious belief that flowers in full bloom bring good luck in the new year, injecting an overall sense of freshness and optimism into the imagery.
Featuring supermodel Ju Xiaowen, bright contrasting colors further enhance these visuals by adding drama, while showcasing luxurious material details, and inventive layering.
Consisting of looks for women and men, the edit puts forward a palette of vivacious pastels the likes of lavender, cornflower blue, and muted teal, accompanied by a range of elevated wardrobe staples for more dressed-up occasions.
Bold, tonal suiting acts as a stylish day-to-night solution while graphic stripes are here to make a colorful statement. Smart padded pieces are introduced to provide warmth and style in the transitional months; light enough to wear as a buildable layer or as outerwear when the weather gets warmer.
Shop the collection at the COS Store in SM Aura, 26th Street, corner McKinley Parkway, Taguig City.