Viva Magenta on fashion, beauty, interior, and design
Powerful and empowering, the Color of the Year 2023 encourages experimentation and self-expression without restraint as we welcome a more positive future.
Viva Magenta (PANTONE 18-1750), which descends from the red family – a brave and fearless hue that depicts the signal of strength, is a shade ingrained in nature, it vibrates with vim and vigor.
A perfect balance between the warm and the cool, the boundaryless tone exudes dynamism, asserts without being aggressive, and calls for a stand-out statement without being boldly dominating.
The Pantone Color Institute – the specialist unit that highlights the seasonal runway colors, forecasts global color trends, and advises color for product and brand visual identity – believes that Viva Magenta’s pulsating hue promotes optimism and joy in these unconventional times.
“In this age of technology, we look to draw inspiration from nature and what is real,” noted Pantone Color Institute Executive Director Leatrice Eiseman.
“Viva Magenta is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known,” she added. “Rooted in the primordial, it reconnects us to original matter. Invoking the forces of nature, it galvanizes our spirit, helping us to build our inner strength.”
Fashion designer and industry expert Ionica Abrahan Lim, an educator at the De La Salle-College of Saint Benilde School of Environment and Design, explained that both the 2023 color of the year and fashion forecast promise warmth and comfort for a vibrant future.
“Viva Magenta exudes excitement,” she stated. “With the trends next year, which are generally bolder and more expressive, this energetic shade perfectly reflects people’s new-found zest for fashion.”
The new animated red, which seamlessly complements the expressive approach of the 2023 fashion styles, lends a strong presence when applied to different materials on apparel and accessories. Its vivid color elevates the fun and playful prints, in time for the comeback of vacation-ready looks that double as a business ensemble.
“Fashion and color serve as a visual language as we reveal our authentic selves and Viva Magenta can easily complement an individual’s character,” Abrahan Lim added. “It signals optimism and courage, which shows how people are more fearless in their fashion choices.”
The enthusiastic shade likewise makes a bold statement in the beauty department. It brings a striking approach in a variety of applications from glittery and glam to dusty matte and renders a head-turning pop of color for the eyes, nails, lips, and hair.
With its dynamic vibrancy, the nuanced crimson likewise energizes the environment and adds drama into home interiors. It suits diverse textures and surfaces and captivates the essence of nature whether through painted walls, bold patterned accents, furniture and décors, or artworks.
For graphic applications, packaging, and multimedia design, the transformative red is an electrifying and hybrid shade that demands attention. It depicts life, strength, and a rebellious spirit that comfortably straddles the physical and virtual in the multi-dimensional world.
“The color of the year is so versatile and inclusive, it is our chance to be creative in presenting our own story,” Abrahan Lim advised.
The selection process for the Pantone Color of the Year undergoes meticulous trend analysis spearheaded by the institution’s team of experts. It seeks new color influences on a global scale that encompass what’s in and popular in the art, fashion, design, entertainment, film, and travel industries, as well as new technologies, lifestyles, playstyles, and socio-economic conditions, among many others.
For more information, visit https://www.pantone.com/.