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Friday, April 19, 2024

Love for All Pride collection

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In celebration of Global Pride 2022, London-based fashion brand COS presents Love For All. This limited-edition collection features three unique designs globally, made in collaboration with creators from the LGBTQIA+ community: performance poet, trans-visibility campaigner, and model Kai-Isaiah Jamal, artist, and creative director Zipeng Zhu, and musician and award-winning actor SOKO.

Kai-Isaiah Jamal is a performance poet, trans-visibility campaigner, and model

The exclusive collection incorporates the personal touch of each talent, celebrating their style and individuality. Using COS’ timeless, gender-neutral T-shirts as a canvas, Zipeng Zhu’s iconic, bold typography forms a “love” emblem in embroidery, with colors from the “progress” flag. The second T-shirt design reveals an original poem by Kai-Isaiah Jamal, whose work puts language to experiences that can be hard to express. 

Captured by artist and fashion photographer Collier Schorr, the campaign also features creatives from the LGBTQIA+ community together with their partners, families, and friends.  

Creative director Zipeng Zhu wears a ‘love’ emblem in embroidery with colors from the ‘progress’ flag

COS continues to champion the queer community, raising awareness of ongoing human rights issues by donating 100 percent of the collection’s profit to support charities that uphold human rights and the right to love, whoever you are. In the Philippines, COS has partnered with LoveYourself and Metro Manila Pride. 

Throughout June, selected styles from Pride Limited Edition will be available at COS SM Aura Premier. 

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