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Friday, December 27, 2024

Gutz and glow: Inside Ruffa Gutierrez’s new lifestyle brand

Actress, model, and fashion icon Ruffa Gutierrez definitely knows how it is to live a fast-paced life in the eye of the public. From doing photoshoots to taping for TV shows and movies, she knew that she needed to create a lifestyle brand that would help her seamlessly go through her mundane activities with ease and confidence.

Fashion icon Ruffa Gutierrez’s brand, Gutz & Glow, caters to women-on-the-go.

Thus came the birth of Gutz and Glow, a lifestyle brand complete with products specially made to suit her preference as a woman-on-the-go.

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“Ever since I was young, I have always known what I wanted when it comes to products I use. It must be effective, gentle, and affordable so that people will be able to embrace it as part of their lives,” Ruffa said.

Added the celebrity mom of two, “I came up with a lifestyle brand because just as how our times have evolved, our needs have also changed. Coming up with a beauty line alone is not enough. So, lifestyle brands like Gutz and Glow represent who I am. Each product is handpicked by me. It has the touch and feel of Ruffa—my preference, my needs every day.”

The celebrity host carried with confidence the lineup of products under her own lifestyle brand, including Butt and Body Scrub, Disinfectant Hand Soap, Feminine Lightening Spray Mist, Luminous Hand Cream, Lustrous Hand Sanitizer, Blazing Hand Sanitizer, Makeup Remover Wipes, and Intimate Feminine Wipes.

All of these products were made from the freshest and finest functional ingredients and antioxidants infused with superior technology to realize Ruffa’s vision. Yes, she was very hands-on every step of the way—from choosing which will be included in her line, to the scent, look and feel of each product. She made sure that Gutz and Glow represents the Ruffa Gutierrez that everyone has learned to love, plus her side that the public doesn’t get to see often.

With Gutz and Glow, Ruffa is set to revolutionize the way most of us take care of ourselves.

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