Young entrepreneur Hero Go didn’t have second thoughts when he decided to launch his adult and baby diaper company in the midst of the pandemic on online shopping sites. He actually saw an opportunity during the lockdown and his guts didn’t fail him.
Today, the diaper company which he calls Assure has exponentially grown. Such a feat for a 28-year-old entrepreneur who chose a product that is close to his heart, for nostalgic reasons.
Go recounted that he was stunned at the influx of orders online.
“We were not prepared. It was me and my family and it was the middle of the lockdown. There were many orders online, but we’ve eventually managed all the orders,” Go said in an interview.
Go knew they had a good product in their hands when they launched it, first, in online stores and eventually in a store, at the Royal Subic.
What makes their product really stand out is its quality, it has the same quality as other established brands but is more affordable.
“With Assure diapers, you can ensure dryness and discretion by locking the urine and odor away from the body, assuring the customer of freshness, good hygiene, and the assurance of priceless comfort,” said Go.
That is probably the reason why customers keep on purchasing the products online because of their high quality. “The product speaks for itself,” Go said. “We really developed a product that we can be proud of, that can be at par with more established brands,” said Go.
When he could choose other products to build, why did Go choose a diaper for adults and babies?
“ I connect with my childhood experience of angkong (grandfather) changing my and my siblings’ diapers to the period that I am the one buying and changing diapers for angkong. I choose a brand name that conveys and denotes care, focus, protection, and most of all, love, there is no better name than ‘Assure’ wherein it says and encapsulates everything that the product delivers,” Go said.
Go made sure that they only deliver the highest quality in their products. With regards to the Assure diapers, he said the hygienic aspect is very important.
“The hygienic aspect of all people should be primal, it is the essence of wellbeing and healthy living. I think ‘Assure’ diapers both adult and baby, are in the very best position to deliver the assurance of priceless comfort,” Go stressed.
When asked about his short-term plans, Go said he is bent on saturating the market and making the brand popular in the Philippines. His long-term plan would be for Assure to become the leading brand in the Philippine market.