Mondelez International is celebrating a milestone this year with the 110th birthday of everyone’s favorite cookie snack, Oreo.
Oreo, the world’s number one cookie and the best tasting sandwich, was first introduced in 1912 and has become a favorite of consumers around the globe.
Oreo has long been the snack that inspires playfulness among the family for the past 110 years with its delicious and high-quality taste.
In the Philippines, Oreo is strengthening its relevance to Filipino families by providing playful moments of connection and accessibility.
Oreo is set to launch new flavors and affordability to support more playful moments with the family, on top of the “twist, lick, and dunk” tradition of enjoying the cookie.
Criselle Villafuerte, Mondelez Philippines, Inc. Senior Marketing Manager for Biscuits said Oreo has become a part of many bonding moments for Filipino families.
“Oreo is our biggest brand here in the Philippines. It’s not just adults, it’s really the entire family. Mom, Dad, Ate, Kuya. One of the reasons why people love Oreo is it’s a people brand and a people product,” shared Villafuerte.
Villafuerte said Oreo has been ranked as number one globally because it is the best tasting sweet sandwich made of high-quality ingredients couple with the right sweetness in the filling.
“So it’s a perfect combination. You have a great product, high-quality ingredient and then the experience of eating it is also fun and playful,” she said.
According to Villafuerte, Oreo has brought families closer together because it inspires playfulness.
“What the brand stands for. It’s about being playful. It’s about making, helping families connect with each other. All the initiative is centered on this playful campaign,” she said.
Even during the pandemic, Villafuerte said families were able to enioy Oreo as a favorite snack or baking ingredient.
“Our business was hit by the pandemic but despite that we remain an vital part of the Filipino household. We offer playful moments especially during those pandemic where we need time to step away from work, pause, break and have that playful moment and that’s basically what happened to the brand,” she said.
“We are still very much a part of the Filipino consumers’ life and that’s why this year as part of our 110th celebration, we want make sure that Oreo is more affordable and more accessible to all Filipinos ,” Villafuerte said.
Oreo recently launched its P7.60 per pack snack available in sari-sari stores, the extended panty of consumers so families can easily grab a snack anytime they want at an affordable price.
Oreo also introduced new flavors aside from the classic flavors of vanilla, chocolate and strawberry.
“We know consumers want variety and that’s why every year we also introduce seasonal flavors. This year, we are coming up with two flavors. Right now, we have red velvet available in the market but in the second half watch out for more interesting flavors that people will love,” Villafuerte said.
Oreo kicked off its 110th celebration with the Save Dads. Make them Play. campaign early this year.
“It’s all about making Dads play because we want to see Dads have a bonding moment with their kid and their families,” Villafuerte said.