Binay to traders: Enlist in city’s MASB program

Makati City Mayor Abigail Binay on Friday invited suppliers of goods and services in the city to register with the Business Permit and Licensing Office (BPLO) for them to qualify as beneficiaries of incentives being rolled out by the local government to boost and promote businesses.

The city chief executive said those interested may register online via and become legitimate “MASB Merchants” qualified to enjoy the benefits offered by the city government, including those under the Makati Assistance and Support for Businesses (MASB) Program.

“We urge suppliers of goods and services in Makati to register online now and take part in our efforts to reboot the local economy. Once accredited, you will gain access to our new programs and incentives aimed to help local businesses recover from the pandemic and grow,” said Binay.

“We have put up an online accreditation system that makes it safer and more convenient to register. We hope to get an enthusiastic response from merchants in the city so that they can automatically participate in our comprehensive business recovery and resiliency plan,” she added.

Accredited MASB Merchants will be included in businesses that the city government will promote and link with potential customers. They will also be eligible as recipients of payments for goods and services supplied to clients that receive financial assistance through grants of up to P100,000 under the MASB Program.

Through the Maka-Tindahan e-commerce portal, they will also enjoy special rates and discounts. Since they will be on the database of accredited merchants, they will automatically join all business-stimulating programs and initiatives of the city government.

To register, go to and click the icon for “Register as MASB Merchant”, and fill out the registration form with all the needed information.

Applicants must be the President, Treasurer, Managing Partner or authorized representative of the business. If a sole proprietorship, the applicant must be the owner.

Earlier, Mayor Binay announced the implementation of a P2.5-billion economic relief program aimed to pump-prime the local economy during the pandemic. 

The city has offered grants ranging from P10,000 to P100,000 to registered businesses in the city, which will pay for the salaries of their employees and also for payments to their BPLO-accredited suppliers.

Topics: Abigail Binay , Business Permit and Licensing Office , Makati City , Makati Assistance and Support for Businesses
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