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#MyAPEC2020 expo unwraps, plays virtually

Taking the leap toward conducting business in the new normal, the Malaysia’s Ministry of International Trade and Industry (MITI) through its trade agency, Malaysia External Trade Development Corp. (MATRADE) is currently hosting the #MyAPEC2020 Exhibition virtually from September 1 to December 31, 2020.

#MyAPEC2020 Exhibition is held in conjunction with Malaysia’s hosting of APEC 2020. This initiative aims to provide a conducive online platform, with state-of-the-art technology for companies from Malaysia and other APEC economies to meet digitally with potential business partners from all over the world.

The official Technology Partner is Fusionex - a home grown Malaysia’s multi-award-winning data technology provider specializing in Analytics, Big Data, Machine Learning and Artificial Intelligence. 

According to Ms. Siti Azlina, the Malaysian Trade Commissioner based in Manila: “This inaugural initiative by MATRADE is an important catalyst to keep the business momentum going up despite the pandemic. 

“We see the urgent need for the business community to take digitalization seriously and there is no better time to adopt digitalization as the COVID-19 pandemic has impacted the way people do business, and led to more e-commerce transactions among buyers too.”

She added that #MyAPEC2020 Exhibition provides not only business opportunities for Small and Medium Enterprises (SMEs), but offer a great learning experience for these companies in terms of adopting and adapting to virtual engagements.

#MyAPEC2020 will showcase products and services by over 300 exhibitors from Malaysia and 21 APEC Member Economies, including the Philippines.

In line with the APEC 2020 theme, “Optimizing Human Potential Towards A Resilient Future of Shared Prosperity,” the #MyAPEC2020 Exhibition showcases eight target sectors -- Technology; Innovative F&B and Agrofood; Green Tech & Energy; Healthcare; Professional & Business Services; Transport & Logistics; Lifestyle; and Building Materials. 

Visitors from Philippines are welcomed to view the exhibitors’ offerings as well as make enquiries on products and services via online. 

Other features that make this exhibition an immersive business platform include Business Pitching – conducting live pitching sessions by selected companies alongside real-time interactive communications; Virtual B2B Meetings; and Webinars – broadcasting of live presentations covering various topics that provide insights and current information of business opportunities. 

The virtual exhibition platform, which is now live, can be visited at http://myapec2020.matrade.gov.my/virtualexhibition/# upon registration.

Topics: Ministry of International Trade and Industry , Malaysia External Trade Development Corp. , #MyAPEC2020 Exhibition
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