JONES, Isabela—In thanksgiving for a bountiful harvest of rice, this eastern town in Isabela is celebrating its annual Pinilisa Festival from March 17 to 19 at the Municipal Sports Complex here.
Mayor Leticia Sebastian said the festival is the town’s celebration for the abundant harvest of Pinilisa, an upland rice variety grown here.
A unique organic plum-colored rice known in other countries as well, Pinilisa has a unique fragrance and flavor compared to ordinary rice.
Unlike other varieties that rely on synthetic commercial fertilizer to grow, Pinilisa is a rare breed that thrives with just rainwater and natural compost, making it a favorite of consumers, Sebastian added.
The mayor recalled the first Pinilisa Festival made its mark in the town’s history by placing Jones in the lineup of the Department of Tourism’s WOW (World of Wonders) campaign. Former regional tourism director Blessida G. Diwa is recognized as the patron of the festival, who shows constant support for its promotion, Sebastian said.
Suzette Daguro, director general of the festival, said an array of activities is set for the three-day event that showcases the heritage and culture of the locality.
“This year’s Pinilisa Festival will be an avenue for Josenians to meet in this special occasion. Visitors can expect a colorful and exciting celebration,” Daguro stressed.
The celebration will start with a parade around town, followed by the opening of the agro-tourism exhibit, the opening of the bazaar, and a street dance parade.
The Search for 2017 Pinilisa King and Queen, agri-ecotourism booths at the Pinilisa Village, “Jones Got Talent” Youth in the Spoken Word, a poetry competition and a scarecrow contest are likewise slated.
Government officials and employees, public and private companies, the academe and the entire Jones populace are expected to participate, Daguro added.