Shopee's 9.9 Super Shopping Day nets over 12M items sold in 1st hour
Terence Pang, Chief Operating Officer at Shopee, said, “The strong support that consumers, sellers, and brands have shown towards 9.9 Super Shopping Day heartens us. We had a simple goal for 9.9 Super Shopping Day this year, and that was to help our communities emerge stronger from the effects of a global pandemic. It includes supercharging recovery for our sellers and brand partners while creating a super shopping experience for users. I am delighted by another year of record-breaking performance, which reflects our commitment to grow together with the people and businesses we serve.” Shopee delivers on its three commitments for 9.9 Super Shopping Day 9.9 Super Shopping Day acted as a springboard for economic recovery as sellers and brand partners in the region maximized their visibility and sales on Shopee. Participating brands and sellers enjoyed strong sales growth, with 700,000 items sold in a single minute at the peak of September 9. Shopee’s robust ecosystem ensured buying and selling remained seamless even as shopping activity peaked during 9.9 Super Shopping Day. Sellers and brand partners leveraged Shopee’s integrated logistics network to fulfill their orders. Simultaneously, users enjoyed seamless transactions with a wide array of payment options on Shopee, including its mobile wallet ShopeePay. Shopee also offered a super collection of entertainment throughout 9.9 Super Shopping Day. Users enjoyed all-day fun and earned special rewards with Shopee’s supersized range of in-app games, with 250 million water requests on the crowd-favorite game, Shopee Farm. Users actively tuned in to Shopee Live to connect with celebrities, sellers, and brands during the 9.9 Super Shopping Day period. The number of hours spent watching Shopee Live streams increased 3 times from an average day, highlighted by countdown and marathon streams on September 9 that celebrated 9.9 Super Shopping Day with users across the region. Shopee Live also gave users new ways to discover and shop the latest trends, with 2.5 times more items purchased during live streams in this period compared to an average day.
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