Screen star Kim Chiu is the new face of Shopee, the leading e-commerce platform in Southeast Asia and Taiwan.
“Dahil bawal lumabas, I’m really into online shopping and I find it very reliable especially during these times, which is why I’m so honored to be part of the country’s leading shopping platform,” the Kapamilya actress said during the virtual launch held yesterday.
Kim was welcomed by Martin Yu, Director at Shopee Philippines, into the platform’s growing family of A-list celebrity ambassadors. The actress was introduced alongside the launch of the 10.10 Brands Festival, its biggest brands sale of the year. She will be featured in Shopee’s new TV commercial and many in-app activities.
“Kim’s bubbly, charming personality, and love for online shopping both resonate with millions of Filipinos who find joy and excitement on Shopee. This 10.10 Brands Festival, we hope to bring the best brand deals and so much more with our valued and trusted brand partners,” Yu said during the virtual event.
In Shopee’s ne TVC, Kim gives the viral “Proof of Delivery” trend her own spin. Fans can look out for the TV commercial on local TV networks and on Shopee’s official Facebook and YouTube accounts.
Users can also find Kim on in-app games such as Spin & Win and Guess It Right, which they can play to win rewards such as coins and vouchers. This October, users can join the #10BrandFaves contest featuring the actress for a chance to win 1,000 Shopee coins. Fans can look forward to more Kim content such as behind-the-scenes videos on Shopee’s official YouTube and TikTok channels, and Kim Chiu-themed Instagram stickers.
Users can also interact with the actress herself during her Twitter takeover on Shopee’s official Twitter account this Oct. 9. Nickie Wang
