PHirst Park Homes, Inc. (PPHI), a fast-growing affordable housing firm in the Philippines, is ramping up its land bank in the Calabarzon area with the acquisition of a 30-hectare property located in Batulao, Nasugbu, Batangas.
PPHI will allot an estimated P 550 million of capital expenditures for the entire Nasugbu project, which will be developed in phases. The Nasugbu project will be launched in the first quarter of 2020, but PPHI president Ricky Celis said initial selling for the first 13 hectares with 1,021 units started this January.
Celis said the project will have a mix of modern and rustic ambiance with tree-lined streets and wide-open spaces. He added that the master plan design will be more distinctive compared to other PHirst Park Homes brand by introducing new components in the project, such as a commercial center and new house models that are eco-friendly.