The ‘Cerilo’ vision

Ayala Land launches new green-themed suburb in Nuvali

For hard-driving workaholics shuttling back and forth in the city,  they’ve heard,  and probably tried  to answer this question before: “where do you see yourself in five years?”

Standard replies? You have locked into a good job in a solid company, or may have started  a business. Or you’re happily married with kids, or maybe just basking in the sweet sound of serenity while lying in a hammock in the comfort of your own home. 

All of us want to answer that question the best way we can. But sometimes it can be a challenge  to nail down the ideal vision. 

That’s where Ayala Land (ALI) ostensibly steps in. Over the past 40 years, the company has been in the business of helping Filipinos paint the perfect picture for where they would be in five years onward. Consider a blissful life in a vast emerald zone where comfort takes on a trendier form and constant progress is the norm. 

ALI is adept at long-term thinking and coordinating activities across a broad range of industries. And one of Ayala Land’s projects, Nuvali, a mixed use development in Laguna province, is a prime example that is building not just houses but also schools, churches and sustainable pockets of urban magic for the people who work in the burgeoning South’s factories and call centers. 

Green spaces. Cerilo’s headline attraction is its six-hectare main park flanked by smaller linear ones. ALP vows that at least 80 percent of the lots in the low-density subdivision will be adjacent to greenways. 
Upscale living away from the big city

Recently, Ayala Land Premier (ALP), ALI’s upscale residential brand, launched a new subdivision in  Nuvali, bringing to the property market P11.3 billion worth of residential lots for families looking for a gated community in southern Luzon.

Cerilo, the 85-hectare subdivision offering of upscale residential brand Ayala Land Premier (ALP), will have 623 lots with sizes ranging from 520 square meters to as large as 1,300 square meters.

This is the eighth subdivision rolled out by ALP in Nuvali and the one closest to the Laguna campus of Miriam College, ALP managing director Mike Jugo said in a press briefing on last week.

ALP has so far sold about 2,800 high-end residential lots with a combined worth of P33 billion from its seven last Nuvali projects.

Jugo said ALP would start selling lots in Cerilo by early June, beginning with 308 lots worth P5 billion. Average selling price of the lots per square meter is between P22,180 and P33,150. This will bring typical contracts to at least P11.5 million to as high as P43.1 million.

Young families, a veritable target

Based on ALP’s experience in selling subdivision lots in Nuvali, Jugo said this area was quite different as the estate was usually more attractive to end-users as well as young families – with parents aged 30 to 40 – looking to build their house.

Get home, fix a drink, and kick back. ALP wants to attract a younger demographic looking to live away from Metro Manila but remain within commuting distance of the crowded metropolis.
Cerilo seeks to build on the site’s undulating natural terrain, Jugo said, adding that the new subdivision development would offer lush, green open space. It will have about 80 percent of the houses adjacent to an open space.

The master planned community will have an average density of only seven lots per hectare, providing a heightened feeling of privacy and exclusivity for its future residents. 

Cerilo is designed to take advantage of its natural terrain and wide green space to build an amenity zone. Its two-hectare clubhouse area features the social hall, multi-purpose court, swimming pool and residents lounge.

Buyers’ trust

Meanwhile, the main park located at the heart of Cerilo encompasses an area of over six hectares while the linear parks and bike trails are spread around the development. Cerilo has also allocated an adjacent two-hectare retail space envisioned to cater to future residents and the surrounding villages.

ALP posted its strongest quarter ever in terms of sales take-up in the first quarter of 2017 with reservation sales generated from various projects reaching P8.1 billion, marking an increase of 26 percent from the previous year.

“I think this is a sign of both the robustness of the market, particularly the luxury segment, and the ability of Ayala Land to execute its projects and the great deal of trust from our buyers,” Jugo said.

Covering 2,290 hectares south of Manila, Nuvali is the largest of Ayala Land’s large-scale, master-planned, and mixed-use estates. In a short period of eight years, more than half of the estate’s total land area has been developed. Today, Nuvali has almost 130,000 square meters of commercial spaces, comprising both retail and office establishments.

Recent developments include Solenad 3, which houses 4 cinemas, Qualimed General Hospital, and top-tier educational establishments Xavier School Nuvali and Miriam College. Cerilo in fact, will be the Ayala Land Premier subdivision closest to the newly opened Miriam College.

Topics: Cerilo , Ayala Land , Nuvali , Ayala Land Premier
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