Ayala Malls was recently recognized at the international Marketing Excellence Awards (MEA) 2021.
The MEA is a platform for marketers to showcase their creative excellence, successful strategies, and effective delivery. Ayala Malls won five awards at the MEA 2021 for its excellence in marketing and COVID-19 response.
Ayala Malls’ “DriveBuy”, a system of pick-up areas located in accessible mall driveways, won the silver award in the category “Excellence in Response to COVID-19”. Two other recognitions were awarded to Alabang Town Center’s “Homegrown Circle” campaign, a sustaining commitment to help rebuild and grow local micro, small, and medium enterprises (shown in photo), and the “Artists’ Alley” at the U.P. Town Center, a campaign centered on a combination of on-ground and digital channels executed into mall murals, art exhibits, musical performances, and fund-raising initiatives through custom-designed tote bags and digital art commissions (below).
“Pasyal”, utilized a lifestyle storytelling approach to content, to provide a safe and responsible digital malling journey through its official Pasyal blog and Youtube channel Pasyal TV.