The Subdivision and Housing Developers Association (SHDA) expects property technology (proptech) to help future-proof the real estate sector in the Philippines, and bounce back from the COVID-19 pandemic.
“Technology is quickly shaping the future of real estate and property industry,” said May Rodriguez, SHDA national president and Ayala Land Inc. residential business group assistant vice president recently. She was speaking during the SHDA’s recent kapihan entitled “Digitizing the Customer Experience: The Latest in Marketing and Property Management Technologies.”
The event brought together innovators, housing and property developers, partner government agencies, and other stakeholders in the property sector. “Our goal is that by 2025, we want to modernize 1,000 developers in our country, which would equate to around 25% of the local real estate industry,” explained Pamela Belen, president, and co-founder of Umpisa Incorporated.
Digitization is also key to addressing the challenges brought about by manual processes in property management, according to Edward Encarnacion, president and CTO of Inventi Intellectual Holdings Corporation. “We’re automating everything to allow developers and associations to do more and to improve their service without having to add people.”