Mingyu, a member of the K-pop group Seventeen, has gained global recognition for his striking visuals and charm, making him a standout figure in the fashion world. With a strong international fan base and an impeccable stage presence, he continues to cement his status as a style icon.
Calvin Klein has unveiled its latest campaign featuring Mingyu as the face of its Spring 2025 denim collection.
Photographed and directed by Leslie Zhang, the campaign showcases the K-pop idol in denim styles that mix classic silhouettes with contemporary details. The visuals capture his effortless presence, aligning with Calvin Klein’s minimalist aesthetic.
Mingyu presents the brand’s 90s Straight Jeans in four distinct looks. One outfit features the new allover CK monogram print paired with a matching 90s Trucker Jacket, while another combines a black version of the jeans with a Relaxed Archive Logo Tee and a faded blue Icon Trucker Jacket. Additional styles include an ultra-light wash denim set with a Smooth Cotton Tee for a sporty feel and a dark wash paired with a Cotton Classics Tank and Denim Overshirt for a casual look.
The campaign also introduces other denim fits, including the Baggy Jean styled with a Relaxed Vertical Logo Tee and Leather Jacket, the Slim Jean matched with a Washed Pocket Tee, and the Slim Straight Jean worn with a Drop Needle Tank.
In the Philippines, Calvin Klein is distributed by Stores Specialists, Inc. (SSI) and is available at retail locations including Greenbelt 5, Rockwell, Okada, Central Square, and SM Mall of Asia, among others. Online sales are available through platforms such as Trunc.ph, Rustans.com, Zalora, Shopee, and Lazada.
SSI, the country’s largest specialty retailer, operates a portfolio of 94 brands and 593 stores. Established in the 1980s, the company has played a significant role in shaping the Philippine retail landscape.