Italian luxury fashion house Fendi has named Bang Chan, leader of the K-pop group Stray Kids, as its newest brand ambassador.
Christopher Chahn Bahng, known professionally as Bang Chan, rose to fame in 2018 as the leader of Stray Kids. The singer, rapper, and composer has also built a reputation as a songwriter and producer, working on projects beyond the group.
Known for his dynamic persona and unique fashion sense, Bang Chan has established himself as a prominent figure in the K-pop industry.
Bang Chan’s relationship with Fendi began in June 2024 when he appeared as a front-row guest at the Fendi Men’s Spring/Summer 2025 fashion show in Milan. Since then, he has been spotted wearing the brand during Stray Kids’ world tour, <dominATE>, and at music festivals including I-Days Milano and BST Hyde Park, blending Fendi’s aesthetic with his personal style.
The partnership, which coincides with Fendi’s 100th anniversary, is expected to bring new collaborations at the intersection of music and fashion.
“I felt an immediate connection to Fendi with its creative and fun spirit. It is my honor to join the Fendi family in its 100th anniversary year, which makes it even more special,” Bang Chan said in a statement.
In campaign visuals, Bang Chan wears pieces from the Fendi Men’s Spring/Summer 2025 collection, including a striped cotton knit with a green collar and Fendi Crest patch, jacquard shorts, and Fendi Force sneakers. The look is complemented by the brand’s iconic Baguette Double and Peekaboo Soft Small bags, adorned with playful charms.
Accessories from the FF and Fendi Hexagon jewelry lines complete the ensemble, showcasing a youthful and Gen Z style.