Global luggage brand American Tourister recently launched its Curio line, the luggage that lets travelers “Bring Back More” from their journeys, at SM Makati.
This latest line of luggage is made for millennial travelers who are always on the hunt for exciting stories and authentic travel experiences. These globetrotters bring home not only memories, but tokens of a life lived to the fullest.
American Tourister tapped five-time Ballon D’Or winner Cristiano Ronaldo to be the face of Curio and the brand’s 2018 marketing campaign “Bring Back More.”
As a frequent traveler himself, Ronaldo personifies this concept. With his suitcase as his constant travel companion, he brings back more memories, experiences, and memorabilia from every trip.
Inspired by the beat of the world, Curio features an impactful concentric circle design inspired by retro vinyl records. Its zipped polypropylene case is expandable, providing one the flexibility to increase his packing space to store the most exotic souvenirs from around the world.
Its stylish and functional design—with double wheels, a fixed three-digit recessed TSA lock, and 360-degree spinner wheels for smooth rolling comfort—is endorsed by the Red Dot Design Award 2017.
The new Curio collection is available at all branches of The SM Store nationwide.