Taiwan’s Commerce Development Research Institute gave Filipino consumers a peek of Taiwan’s unique and world-class products in a week-long exhibit dubbed as “Wow! Taiwan Selects Pop-up Store” at Glorietta last May 23.
The theme of “Let’s Home Party” gave the exhibit a party-like vibe suited to millennials, who checked out the pop-up store that featured different beauty and skincare brands, fashion wear, delicacies, technology and household goodies. The activity was in support of Taiwanese manufacturers exporting products to the Philippines which is the store’s first stop in the ASEAN region this 2016.
According to Josh Kang, director of the Department of Global Marketing & Consulting Division of Marketing Research for Wow! Taiwan Selects, they have studied the Philippine market for years, and have seen that the youth make up the majority of the population. “We were convinced about the strong market potential of the country, and that’s why we decided on a store theme that grabs the attention of young Filipinos,” he added.
Nick Ni, director of the Taipei Economic and Cultural Office (TECO), considers the Philippines as one of the young energetic countries, which is why they selected certain products that are of interest to the young Filipino generation and decided on a party-like vibe store with bright, energetic colors such as blue, yellow, and orange which modern Filipino families would surely enjoy. Following the exhibit in the Philippines, the next stop of “Wow! Taiwan Selects Pop-up Store” would be in Jakarta, Indonesia and Hanoi, Vietnam, Ni disclosed.
About 15 popular Taiwanese brands were introduced, and these include beauty and skincare brands such as Dr. Morita, a facial mask brand that has sold 300 million pieces all over the world; City Color, a brand known for its affordable fashion cosmetic products; Naruko, a brand of skincare products which contain natural botanic ingredients; TS6, a probiotic brand good for feminine care; Hydron which is the top Taiwanese contact lens brand; and Dr. Formula, an affordable and clinical effect skin care product for ageless skin which is produced by a trusted medical team.
The pop-up store event also featured fashion wear like O’Ringo, a well-known, handmade colorful and world-class comfort footwear for modern people. As for household goods and technology, these were Sakura, one of the best brands in integrated kitchenware, and KTV-Brio, a smart mobile product manufacturer.
Experiencing the best of Taiwan wouldn’t be complete without the yummy treats and drinks such as Seven Seven, one of the most classic chocolate brands in Taiwan; the famous Taiwan Beer in classic and fruit flavors; Sweet Mountain which has modern versions of traditional delicious cookies and jelly treats; Royal Family, a well-known brand for Japanese-style rice cakes; and Yon Ho, an internationally popular soy milk brand.
Those who are interested in any of the products and willing to become partners or distributors, please visit Wow! Taiwan Selects website at www.wowtaiwanselects.tw