BANGKOK—Filipino food exporters made global waves at THAIFEX – Anuga Asia 2025, with some companies closing international deals before the first day of the trade show even wrapped up.
At the heart of the action were 22 companies under the Philippine Food Processors and Exporters Organization (PhilFoodex), which returned to Bangkok with a bigger presence and a bolder mission – to show that Philippine products aren’t just delicious, they’re export-ready.
“I think the Philippines definitely is one of our long-standing partners. [at THAIFEX]. We don’t even treat them as our customers – they are really our partners,” said Lynn How, project director of THAIFEX – Anuga Asia 2025.
“So, over the years, we also see their participation has been growing in terms of the size. When I started, it used to be 63 or 72 [meters]. Today, it’s probably more than 200 square meters that is supported by PhilFoodex. So, this year, they brought in about 22 companies,” she added.
The scale-up is already paying off. One Filipino exhibitor reportedly secured a deal with a Hong Kong buyer within hours of the show’s ribbon cutting.
“The shipment is already scheduled for next week,” How said, adding that the early success has motivated the company to request more space next year.
Organizers said THAIFEX – Anuga Asia isn’t just about scale—it’s about innovation.
Fisher Farms, one of this year’s Taste Innovation Award winners, caught the spotlight with its ready-to-eat corn and coconut breaded shrimp, a product that blends local flavors with global appeal.
“Filipino brands are stepping up not just with traditional offerings like dried mangoes, but with creative, health-conscious food products designed for export markets,” said Wendy Lim, general manager of THAIFEX – Anuga Asia 2025.
Another returning local brand, Oh So Healthy—makers of vegan, Halal-certified fruit snacks—also continued to gain traction in markets like Singapore. The company’s parent, Innovative Packaging Industry, was among previous awardees for product innovation.
THAIFEX – Anuga Asia 2025 hosted 3,231 exhibitors from 57 countries and expects to welcome over 90,000 trade visitors during its run. With 60 percent of participants from outside Thailand, the show has become a global sourcing hub for food and beverage innovation.
Despite the growth, space remains limited. Organizers confirmed a long waitlist for 2026—but offered some hope.
“We’re adding a 12th hall next year. We want to give returning partners like the Philippines more room, while still opening doors for new countries and emerging markets,” Lim shared.
As the food landscape continues to evolve, so too does the presence of Filipino exporters—turning regional exposure into global opportunity.