CALATAGAN, Batangas — As the nation honors the courage and sacrifice of Filipino heroes on Araw ng Kagitingan, Manila Standard reaffirmed its commitment to nation-building through a different, yet equally meaningful path: caring for the environment.
Coinciding with today’s national holiday, Manila Standard held its 14th Adopt-A-Tree / IntegriTree activity, a flagship initiative under its corporate social responsibility (CSR) program. The event brought together employees, partners, and like-minded advocates in a symbolic act of sowing hope for the planet and future generations.
“This isn’t just about planting trees—it’s about planting values,” said Anita Grefal, Officer-in-Charge for Operations at Manila Standard. “As a newspaper built on the foundations of truth and public service, we believe that environmental stewardship is a moral responsibility.”
Held in Brgy. Balibago, Calatagan, Batangas, this year’s activity gathered around 50 participants and included the planting of 600 mangrove propagules along with a coastal cleanup.
IntegriTree has grown from a modest initiative into a full-scale campaign promoting ecosystem restoration. Its most recent sowing prior to today was held in Macabebe, Pampanga during the 2024 Earth Day celebrations.
Supported by the Department of Environment and Natural Resources (DENR), Universal Robina Corporation (URC), the Bureau of Plant Industry, and Purple Store, the initiative reflects Manila Standard’s continued push for environmental protection and climate action.
“Our goal is simple yet enduring,” said Edgar Vallmorida, Circulations Head. “We hope to inspire other organizations and individuals to join us—starting with our dedicated Manila Standard employees, who are always first to volunteer.”
Ver Enriquez, President of the People’s Organization under the DENR Batangas Provincial Environment and Natural Resources Office (PENRO) and CENRO- Calaca likewise praised Manila Standard’s effort.
“Private sector initiatives like IntegriTree complement national reforestation programs and serve as crucial community touchpoints in promoting climate resilience,” he said.
“This year’s sowing holds added significance as it coincides with Araw ng Kagitingan—reminding us of the courage of our heroes. In our own way, we carry that same spirit as modern-day warriors for the environment,” Grefal added.
IntegriTree is one of the many ways Manila Standard upholds its civic mission beyond print—championing sustainability, fostering awareness, and encouraging collective action.