spot_img
26.2 C
Philippines
Saturday, February 22, 2025
26.2 C
Philippines
Saturday, February 22, 2025

PH showcases Puyat durian, local food gems at China Expo

Estimated reading time: 1 minute and 56 seconds
16px

The Philippines brought home a sweet success at the China International Import Expo (CIIE) 2024, securing $1.6 billion in export deals and showcasing the best of Filipino food, including the famed Puyat durian.

The event, held from November 5-10 at the National Convention and Exhibition Center in Shanghai, underscored the country’s growing role in the global food market while creating opportunities for local farmers and communities.

- Advertisement -

Organized by the Center for International Trade Expositions and Missions (CITEM) in collaboration with the Department of Agriculture (DA), the Philippine Pavilion spotlighted 16 local exhibitors under the FOODPhilippines banner. Small and medium enterprises (SMEs) proudly presented healthy and functional food products, led by durian, frozen pineapple, banana chips, and coconut-based goods.

The “Puyat” durian, a variety known for its creamy texture and irresistible taste from Davao, stole the show. Visitors eagerly lined up to sample the fruit, creating a buzz that promises new export opportunities. “Durian is our next high-potential revenue fruit,” said DA Assistant Secretary Philip Young. “The overwhelming response at the expo reflects its huge market demand.”

The event wasn’t just about numbers; it celebrated the hard work of local farmers and producers who brought their products to a global audience. Companies like *

Lionheart Farms and Treelife Coco Sugar secured significant partnerships with Chinese buyers, opening doors for investments and creating more jobs for rural communities.

Beyond durian, major players like Dole Philippines and SQ Fresh Fruits inked deals for fresh fruit exports, while local coconut oil producers and snack companies explored partnerships to expand their market reach.

CITEM Executive Director Leah Pulido Ocampo emphasized how such events uplift local industries and communities: “The success at CIIE strengthens our farmers, producers, and SMEs, showing the world the exceptional quality of Filipino products.”

The Philippine delegation’s achievements at CIIE are part of a broader effort to elevate Filipino food on the international stage while promoting sustainable farming and community growth. As demand for natural, high-quality food rises globally, the Philippines continues to shine as a key player in the international food supply chain.

Looking ahead, the focus remains on supporting farmers and food entrepreneurs to ensure that local communities directly benefit from these successes. Filipino food lovers can catch more homegrown flavors at *IFEX Philippines* in May 2025, where sustainability and local innovation take center stage.

LATEST NEWS

Popular Articles