Phoenix Petroleum Philippines said it is diversifying its core petroleum operations and repositioning its portfolio towards high-growth, high-margin businesses as it shifts the new normal.
It said it embarked on a consumer experience-focused growth strategy over the past three years targeting the underserved, convenience needs of customers beyond fuel, which led to investments in liquefied petroleum gas and FamilyMart.
“At the center of our efforts is our customer. By understanding their customer journey and experience, we are able to see their underserved needs and try to fill these through our expanding retail portfolio that is now beyond fuels. With the changes in purchasing behavior post-pandemic, we are complementing these retail offers with digital initiatives that in turn multiply the footprint exponentially,” Phoenix president Henry Albert Fadullon said.
Phoenix generates around 45 percent of domestic revenues from retail fuels and from other higher margin products such LPG, convenience retailing and payments.