Consumers now pay bills, do shopping, and work from home. Given the current situation, Filipinos saw the power of connectivity to navigate the next normal. This also led to the growing dependence of Filipinos on connectivity.
This is what GOMO, the latest fully digital brand in the country, is all about. Changing the game in connectivity, GOMO aims to provide simplicity and innovation to Filipinos with three game-changers—a fully digital experience, no expiry data and ‘Mo Creds. In a nutshell, GOMO is making the whole telco experience brutally simple.
Eric Leif Tanbauco, head of GOMO, said the digital brand was created specifically for today’s digital natives who utilize digital solutions in their work and play.
"Reinventing our business model allowed GOMO to provide innovative industry firsts: an all-digital approach to telco, no expiry data, and even the ability to convert data to calls and texts,” he said.
Fully digital, GOMO doesn’t have any physical stores or hotlines, which enabled them to minimize operating costs. As an innovative brand, its experience is designed to be simple and convenient for customers by giving them everything they need in a mobile app—from buying a SIM, purchasing promos and even aftersales.
“This is why GOMO doesn’t have any load or bills. We give our customers the things that matter most to them, and that is data. And it’s not just plain data. It is data that lives forever,” Tanbauco said.
GOMO is also 5G ready. Having its digitally-savvy customers in mind, the brand made sure that when it launched GOMO, its customers can already use the best connectivity, which is 5G. It recent upgraded its current offer to 30GB (from 25GB) with no expiry, with the same price of P299.
GOMO also regularly does flash deals. Its ongoing 3.3 promotion offers unlimited data for users, simplifying their connectivity experience, so they have the freedom to access the internet without any restrictions.
To serve more Filipinos with unlimited offerings, GOMO is extending flash deals from March 8 to 10, to continue offering its UNLI promos: Unlimited Data for 15 days for P299 and Unlimited Data for 30 days for P499.
“So far, we’re happy with the results of GOMO. We are able to attract the growing base of digitally savvy Filipinos and leverage on the consumer’s heightened need for digital tools,” said Tanbauco.
GOMO will also launch an exclusive offer in key cities of Visayas and Mindanao on March 15. A regional exclusive, GOMO customers in the region will be able to subscribe to UNLI DATA for 30 days for only P199.
GOMO is also about awesome experiences. In 2020, GOMO brought 88 rising stars through its online concert. It also partnered with Shoor to bring exciting digital experiences to Filipinos. On March 8, GOMO would continue to bring these experiences to its customers with GOMO AWESOME hunt! Exclusive GOMO kits are up for grabs when GOMO customers join the hunt!
Now on its sixth month, GOMO will continue to provide awesome experiences for its customers and expand its reach to more digitally-savvy Filipinos.