PLDT’s aviation unit announces rebranding amid recovery hopes

Pacific Global One Aviation, the aviation arm of PLDT Inc., is embarking on a major rebranding ahead of the anticipated global air charter business take-off in the next three years.

“Pacific Global One Aviation is sending a clear message that the company is constantly evolving, striving for perfection, and positioning itself ahead of the competition. We will be working on mutually beneficial partnerships and collaborations with companies whose target market also aligns with PG1,” said PG1 general manager Arnold Picar.

The rebranding starts with the logo—modern look with bold colors, solid lines and aviation elements that speak of the company’s legacy and ambitions.

PG1 said the colors blue, gold and white represent the characters that PG1 embodies—trustworthiness, sophistication and safety, while the striking text leaves a strong impression, something customers will experience after flying with the company.

Transitioning from a classic design, the updated badge signals a new era in PG1’s business as the company heads into the horizon with the mission of becoming the gold standard in private air transport leading the industry in operational safety, service excellence and customer satisfaction.

“We have been getting a lot of inquiries, especially from corporations, on our air transport services. Companies are looking for a safer way to travel as the government gradually eases restrictions and opens up the economy,” PG1 officer-in-charge Leo Gonzales said.

His update is validated by a Business Wire report, citing the impact analysis by global technology and market research firm Technavio.

According to Technavio, the global air charter services market will grow by more than $7 billion through 2024. The biggest driver will be the passenger segment but there’s a growing demand for cargo services as well.

The report said that, in a worst-case scenario, the impact of the pandemic is expected to normalize in the first quarter of 2022. The global health crisis has crippled air travel, hitting carriers and air taxi operators all over the world in 2020.

Pacific Global One Aviation is the only aircraft charter company in the Philippines that utilizes full-time two-pilot operations. On all flights, two aviators share the workload in the cockpit. This protects them from fatigue, allowing them to focus more on the mission, thus ensuring passengers’ safety.

PG1 flies twin-engine aircraft. In case of mechanical emergencies, they can fly safely with a single working engine.

Its hangar in Pasay City houses two helicopters and one airplane. The Bell 429 can seat five passengers and can fly from Manila to as far as Laoag up north or Cebu down south.

The AgustaWestland AW139 is a medium-sized helicopter that can carry eight passengers. It can reach most destinations in Luzon and the Visayas from Metro Manila. The model is also popular among governments and private charter operators around the world. PG1 also operates a twin-engine turboprop, the King Air 350.

Topics: Pacific Global One Aviation , PLDT Inc. , aircraft charter company
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