GMA Network Inc. invested P139 million to upgrade its traditional screen format to widescreen format starting Feb. 27 this year as part of its strategy to provide better viewing experience, a top executive said over the weekend.
“Recognizing that a majority of TV homes in the country have already shifted to wider flat-screen TVs from the traditional box-type, and more importantly that our viewers deserve the best that we can offer, GMA will now provide its viewers with a true widescreen viewing experience for all its TV channels,” GMA Network first vice president and head of post-production Paul Ticzon said.
“The 16:9 widescreen format allows content creators of GMA to provide better storytelling which translates to a more immersive viewing experience for our audiences. Through a higher spatial resolution, there is more freedom in composition and visual expression,” he said.
The 16:9 widescreen format would be made available on GMA and GTV as well as on digital channels Heart of Asia, Hallypop, I Heart Movies and Pinoy Hits. Kapuso abroad can have the same viewing experience via GMA international channels GMA Pinoy TV, GMA Life TV and GMA News TV. Darwin G. Amojelar