GMA Network Inc. said Monday it kept its supremacy in terms of nationwide viewership and reach last year.
The company said based on Nielsen Philippines TV Audience Measurement’s Total Philippines data for 2021, it registered a net reach of 95.7 percent, with an estimated 83 million TV viewers nationwide.
GMA was the most watched channel in the country last year, with 46 percent people audience share.
Per major area, GMA’s net reach was 95.6 percent or 54.4 million viewers in Luzon, 96.4 percent (16.4 million viewers) in the Visayas and 94.9 percent (12 million viewers) in Mindanao.
Across day parts in these areas, the Kapuso Network recorded an average of 48.4 percent total day people audience share in Luzon, 41.6 percent in the Visayas and 41.3 percent in Mindanao.
GMA said it also maintained its dominance in key regional cities. Metro Cities TV Audience Measurement 2021 data cited that GMA reached 99.3 percent, or an estimated 352,000 viewers in Metro Dagupan; 95.2 percent (2.3 million viewers) in Metro Cebu; and 98 percent (2.1 million viewers) in Metro Davao.
The network’s ’s second free-to-air channel GTV is also performing well in terms of ratings as it claimed its spot as the second most-watched station, next to flagship GMA.
It said that from Nov. 1 to Dec. 31, 2021, GTV recorded 11.6 percent people audience share in the Philippines, which surpassed TV5, its closest competitor, at 10.4 percent
GTV’s ratings success was also bolstered by the network’s non-stop efforts to expand GTV’s reach and clarity of reception in areas outside of Mega Manila. It recently commissioned the upgraded analog TV station in Zamboanga which covers Zamboanga City in Zamboanga del Sur, the cities of Lamitan and Isabela and other municipalities in Basilan.
Since GTV’s launch in February 2021, the network already commissioned six analog TV station upgrades in different parts of the country—Tandang Sora in Manila, Mt. Sto. Tomas in Benguet, Mt. Banoy in Batangas, Naga in Camarines Sur, Legazpi in Albay and General Santos City in Mindanao.