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Thursday, March 28, 2024

SEEK Asia brings biggest tech career fair to PH

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Leading online job portal JobStreet is bringing to the Philippines the biggest tech career fair in Asia “Let’s Get to Work” to provide more opportunities for job seekers in companies driven by technology.

Parent company SEEK Asia aims to match thousands of tech job opportunities to hundreds of thousands of candidates, said JobStreet Philippines country manager Philip Gioca.

 “It has been a tough couple of years for Filipino jobseekers and I’m sure many are looking for a new career direction or a fresh perspective on what they really want from their jobs. Our campaign is here to help restore their passion for work and encourage them to push through these present challenges, so they could look forward to next year with a renewed sense of purpose in their career,” he said.

JobStreet will collaborate with over 10 local influencers and key opinion leaders from different professions and industries, who will be sharing career advice from their own experiences to motivate and empower jobseekers.

The campaign can be accessed in a variety of channels, including a microsite with a range of stories, videos, tips and advice to guide and inspire candidates on their ‘Let’s Get to Work’ journey.

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With over 13 million candidates and 75,000 job vacancies in the country, JobStreet remains committed to empowering the job market amidst the pandemic through continued efforts such as nationwide virtual career fairs and access to various online career tools.

SEEK Asia is the biggest and most trusted jobs board in Southeast Asia. The company aims to grow fourfold in the next five years and expand platforms beyond what people perceived of and experienced, so far.

 “We are strengthening our existing business by making big investments in people, innovation and technology. Through Let’s Get ToWork, we will be able to better engage with and inspire job seekers to find jobs that are meaningful to them. With our appeal to job seekers, this will also allow us to get more employers on the platform looking for quality talent, allowing an explosion of opportunities. Let’s Get ToWork is an integral part of SEEK Asia’s commitment to job seekers and employers, and this is just the beginning of our exciting developments and plans,” said SEEK Asia chief executive Peter Bithos.

With  JobStreet and JobsDB, and with investments in JobKorea and BDJobs (Bangladesh), SEEK Asia is also keen on promoting a new platform, an omni-channel campaign aimed at getting job seekers, and especially first jobbers, to work.

This comes after the pandemic caused unemployment rates to skyrocket to an  estimated 81 million in Asia, and with many still unable to secure a job. The pandemic has also changed people’s attitudes towards their jobs, with many re-evaluating where and how they want to worK and the kind of work they want to do.

SEEK Asia chief marketing office Jane Cruz-Walker said that while the pandemic has caused widespread job loss, reduced working hours and pay cuts, it has also caused many to re-evaluate what they want out of their career.

“Job seekers’ demands have evolved beyond remuneration — they want a sense of fulfilment, good work-life balance, and career progression — and it is time for companies to adapt to this new world of work. This is why SEEK Asia is launching Let’s Get ToWork: to motivate job seekers to pursue the jobs they love! By providing job seekers with opportunities to find jobs that they are passionate about, we want to be the career partner that will inspire the next generation of workers and empower them to be the heroes in their own career journey,” she said.

 “Let’s Get ToWork” will be rolled out in its six key markets starting November 2021, running across digital, out-of-home  advertising, social media and PR. Let’s Get To Work is a continuation of SEEK Asia’s brand evolution that began in late 2020, and will focus its messaging on empowering job seekers to go after careers they are passionate about.

The campaign also indicates an ongoing strategic business shift, positioning JobStreet and JobsDB as not just a jobs platform, but also as a career and talent partner for both job seekers and hirers, respectively.    

The fully integrated marketing campaign is helmed by leading global marketing company McCann World Group and will see adaptations of the regional campaign across microsites, campaign films in each of the six local languages, and in-market activations.

McCann will work alongside Think Tank’s multi-award-winning director Adrian Calumpang.

Calumpang is a creative force with a long list of clients such as The Coca-Cola Company, Heineken, Nestle, Nike and Unilever — to name a few. His style is typically sought after because of the way he portrays youth culture; elements that can be seen through the high-energy aesthetic of the Let’s Get To Work brand films.

Focusing on the hyperlocal nature of the job market, Let’s Get To Work will also feature influencers and key opinion leaders will be used across the region — including Singaporean actress Sharon Au, Malaysian stand-up comedian Harith Iskander, Indonesian vlogger Gerry Girianza, Filipino actor and chef Marvin Agustin, Thai musician Manassavee and Hong Kong fitness entrepreneur Charlz Ng. 

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