Toyota Motor Philippines is expanding its used vehicle program called “T-Sure, Toyota Quality Pre-owned Cars”.
“We are closely collaborating with our dealer network to grab this opportunity to leverage Toyota’s huge customer base and further elevate customer satisfaction and retention,” TMP senior vice president for marketing Masatoshi Toiya said.
The T-Sure program is a mobility option that offers an alternative to consumers who are looking for worry-free car purchase options without compromising quality, value, safety and excellent service.
Toiya said “T” stands for Toyota and “Sure” denotes trustworthiness.
“This new brand name sends a strong message that customers can have peace of mind in transacting with a T-Sure dealer, whether he is trading in an old vehicle or buying a pre-owned car,” he said.
T-Sure, previously known as Toyota Certified Used Vehicle, will be the brand that used by Toyota dealerships offering quality used cars to customers.