Century Pacific Food Inc., one of the leading branded food manufacturers in the country, launched its meat-free products in convenience store chain 7-Eleven to reach more customers.
CNPF vice president and general manager for refrigerated food Nikki Dizon said the move is part the company’s strategy to make its plant-based unMeat products more accessible to buyers.
“Our goal is to democratize plant-based food alternatives by making plant-based eating easy – easy because of its great taste, affordability and widespread availability. We believe our partnership with 7-Eleven is a big step forward in providing our consumers with convenient access to ‘unMEAT’,” Dizon said.
7-Eleven, operated by Philippine Seven Corp., is the largest convenience store chain in the Philippines with over 3,000 outlets nationwide. It is the first convenience store chain in the Philippines to launch a 100-percent meat-free menu, which consists of the unMEAT Burger and Burger Steak Rice Meal, all made with 100-percent plant-based patties that look, taste, and feel like real meat.