A Japanese online live streaming platform expanded its operations to the Philippines to tap the “very active” Filipinos on social media as it aims to become a global leader.
“We found that the Philippines’ content preference is similar to the US, as both countries share similar values and cultures. As 17LIVE is already established in the US with US curated content on the platform, we wanted to leverage this content and our expertise in the Philippines,” 17LIVE Inc. said in a statement.
The Japanese platform also expanded operations to Singapore and Malaysia.
“The audiences in Southeast Asia are very active on social media and many dreams of becoming social influencers,” 17LIVE said, adding that the community is very open to showcase their talents and lifestyle online.
The company said the diversified cultures in the region would generate a good content pool in line with its goal to build a strong local content ecosystem.