Amaia Land Corp. bagged a bronze for the PR/communications campaign category of the 18th Annual International Stevie Business Awards.
Amaia rolled out its “Kadiwa on Wheels” program in July 2020, in partnership with the Department of Agriculture. Driven by its vision to uplift the lives of everyday Filipinos, Amaia sought to identify a vulnerable group—in this case the local farming sector, which was hit hard by the pandemic. With travel restrictions disrupting the local supply chain, a huge gap was created between farmers and consumers. It was this predicament that Amaia was primed to address.
Kadiwa thus served a dual purpose: it provided Amaia homeowners and their neighboring communities immediate and safe access to essential goods. With food shopping being done within their premises, chances of COVID infection were greatly reduced. Equally important was Kadiwa’s intent to give Filipino farmers a secure and convenient venue for selling their fresh produce.
Kadiwa on Wheels emphasizes Amaia’s relentless efforts in nation building by promoting safer food distribution during the pandemic. It was initially launched in North Luzon projects such as Amaia Scapes Pampanga and Amaia Scapes Capas, and later ventured into Amaia Steps Pasig, Amaia Steps Bicutan and Amaia Scapes General Trias.
The International Stevie Business Awards are the world’s premier business awards. It was created in 2002 to honor and generate public recognition of the achievements and positive contributions of organizations and working professionals all over the world.
Amaia’s Bronze Stevie is an affirmation of the real estate company’s culture of service, not just for its homeowners and residents but also for valued members of communities nationwide. Moving forward, Amaia Land Corp. hopes to further raise the bar for more meaningful programs and pursuits.