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Fruitas Holdings expands to ice cream business

Food and beverage kiosk operator Fruitas Holdings Inc. expanded its portfolio by venturing into premium ice cream business.

Fruitas said in a disclosure to the stock exchange Tuesday it would soon add premium dairy-based and premium soy-based ice cream lines to its product offering.

“Ice cream has long been the go-to dessert of Filipinos. Ice cream gives them comfort and reminds them of their childhood, family, and home. Recognizing this customer need, Fruitas came up with two new premium ice cream lines which will certainly make Filipinos happy, yet keep them healthy at the same time,” said Fruitas president and chief executive Lester Yu.

The dairy-based and soy-based ice cream lines will be carried under the group’s flagship brand Fruitas and will be available to the market starting this week.

Both ice cream lines will be all-natural without preservatives and artificial flavoring, handcrafted and locally made in the Philippines, the company said.

The two ice cream lines will also be available in the shelves of Babot’s Farm and Soy & Bean stores in Metro Manila.

Fruitas would also include the ice cream line among the products available in its delivery service CocoDelivery. The ice cream lines will also be launched in certain kiosks.

Fruitas dairy-based ice cream will come in eight flavors, including six fruit-based flavors with real fruit bits.

Soy and bean ice cream will be lactose-free with classic soy, chocolate soy and coffee soy as the introductory flavors.

The company already reopened close to 800 outlets in its kiosk network out of more than 1,000 stores prior to the pandemic.

It also opened close to 20 community stores under the Babot’s Farm and Soy & Bean brands and is poised to reach 30 stores by the end of 2020 and 100 by the end of 2021.

Prior to the launch of the ice-cream lines, Fruitas has 20 brands in its portfolio including Fruitas Fresh from Babot’s Farm, Buko Loco, Buko ni Fruitas, De Original Jamaican Pattie, Johnn Lemon, Juice Avenue, Black Pearl, Friends Fries, The Mango Farm, 7,107 Halo Halo Islands, Tea Rex, Kuxina, SHOU La Mien Hand-Pulled Noodles and Sabroso Lechon.

Topics: Fruitas Holdings Inc. , ice cream business
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